Director of Sales
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Job Description
Additional Information: This hotel is owned and operated by an independent franchisee, Westmont Management Ltd. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel's employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.
Director of Sales & Marketing
Department: Sales & Marketing
Reports to: General Manager
Job Overview
The Director of Sales & Marketing (DOSM) is responsible for leading and implementing strategic sales and marketing plans to maximise revenue, market share, and profitability while delivering exceptional guest experiences. This role proactively positions and markets the property, manages the marketing budget, and ensures alignment with brand standards. The DOSM collaborates closely with General Manager, Revenue Management and other stakeholders to drive RevPAR growth and achieve business objectives.
Key Responsibilities
Commercial
• Develop and execute strategic sales and marketing plans to achieve budgeted revenue streams across all segments (corporate, leisure, MICE, entertainment, sports, transient).
• Drive total hotel revenue and profitability through proactive account acquisition, activation, and portfolio management, ensuring a healthy pipeline of potential accounts across multiple segments.
• Analyse market trends, competitive landscape, and customer needs to identify opportunities and mitigate risks.
• Lead RFP processes and ensure timely, high-quality submissions.
• Oversee digital presence (Brand.com, third-party sites) and ensure compliance with brand marketing programs, working with Marriott Digital Field Marketing team to maximise visibility & ROI.
• Organise and participate in trade shows, roadshows, sales blitzes, and familiarisation trips with measurable ROI.
• Maintain accurate CRM data and leverage analytics for targeted actions.
• Negotiate contracts and close high-value deals within established parameters.
• Provide daily support to the Event sales and groups teams, lead the daily RevMAX meeting and support with conversions.
• Actively participate in Revenue and commercial meetings on property and drive the actions agreed.
• Complete accurate and clear reporting for key stakeholders.
Manchester Market Positioning
• Develop and implement strategies to re-establish the hotel as a leading competitor in the Manchester market.
• Build new relationships with key corporate accounts, event planners, and influencers to expand penetration in high-value segments.
• Identify and target emerging sectors in Manchester (e.g., tech, media, sports, and international conferences) to grow market share.
• Collaborate with local tourism boards, chambers of commerce, and business networks to enhance visibility and partnerships.
• Build relationships and explore opportunities within the Spinningfields & St Johns Neighbourhood network of businesses.
• Create innovative campaigns and activations tailored to Manchester's competitive landscape.
• Monitor competitor activity and adjust strategies to maintain a strong market position.
• Support hotel strategy to increase share in key segments such as MICE, production, entertainment & sport).
People
• Lead and manage the Sales & Marketing team to achieve revenue and profitability targets.
• Conduct regular performance reviews, set objectives, and identify development opportunities.
• Ensure consistent processes aligned with SOPs and brand standards.
• Promote teamwork, provide training, and support recruitment efforts.
• Foster a positive, collaborative work environment and assist team members as needed.
Guest Services
• Build and maintain long-term, commercially beneficial relationships with clients and guests.
• Ensure a seamless and customer-focused experience throughout the sales process.
• Represent the hotel professionally in community and industry events.
• Lead weekly social hour with Elite Marriott Bonvoy members and regular corporate guests.
General & Administrative
• Handle administrative tasks efficiently and maintain effective filing systems.
• Keep stakeholders informed and updated in a timely manner.
• Contribute to system improvements and ensure compliance with technical and operational standards.
Accountability
Achieve budgeted revenue and market share targets.
• Minimum 2 years' experience as DOS or DOSM is preferable.
• Experience with Marriott hotels and systems an advantage.
• Strong knowledge of sales, marketing, and revenue management principles.
• Excellent communication, negotiation, and analytical skills.
• Ability to prioritise, multi-task, and work under pressure.
• Proficiency in MS Office; knowledge of Opera PMS and Sales & Catering systems, Sales Force and Lanyon preferred.
• High integrity, confidentiality, and ability to inspire confidence.
53,000
This company is an equal opportunity employer.
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About the Team
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of "Wonderful Hospitality. Always." by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that's synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand's namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.