Director of Retail Events
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Job Description
Role Purpose
The Director of In Venue Retail (IVR) Events will be responsible for end-to-end planning and execution of in-venue retail events managed by Fanatics International on behalf of our partners. As a member of the Commercial leadership team this person will own the strategy for the growth of the IVR channel and foster relationships with key stakeholders, suppliers and partners to ensure sustainable growth and profitability.
Role & Responsibilites:
Event Planning Responsibilities
• Manage/participate in all aspects of event planning, including site visits, developing financial models, generating CAD layouts, defining operational plans, developing production schedules and staffing plans, and working with internal and external teams to secure selling infrastructure including fixtures, POS, tents, etc.
• Facilitate meetings with event partners, buyers/merchandising, marketing/creative as well as internal and external HR business partners.
• Serve as a main operational point of contact for clients and other entities as necessary to plan and execute these special events and deliver a stellar client experience from conception through post-event review.
• Work with internal recruiting partners and/or staffing agencies to ensure Fanatics is receiving enthusiastic and hardworking event staff
• Establish protocols and procedures. Train and supervise event staff.
• Work directly with our operation teams to ensure efficient and accurate delivery of merchandise and selling infrastructure to events.
• Remain current (or ahead of the curve) with trends in event planning, design, and production, and proactively identify and solve operational challenges.
Event Execution Responsibilities:
• Manage on-site preparations, production, and event breakdown; and ensure consistent, high-level service throughout all phases.
• Meet strict deadlines and stay within expense budgets, while meeting or exceeding budgeted sales and profits for overall event.
• Assign duties for traveling Fanatics events department employees.
• Troubleshoot and resolve any issues that arise on event day.
• Build client relationships that enable future growth.
• Build relationships with vendors, venues, and other industry contacts while crafting and implementing the creative and logistical aspects of the event.
Post Event Responsibilities
• Prepare and present executive and detail-level reports for both client and internal use to summarize event performance, identify areas of success as well as areas for opportunity.
• Work with finance and accounting teams to analyse profit/loss statements for each event and work with management team on potential recommendations for improvements/changes.
• Manage proactively post-event inventory clearance and locations closure.
Operational Excellence
• In close partnership with the operations team, working to ensure day-to-day operations provides a best-in-class experience for fans.
• Ensure future growth strategy considers expanded operations capabilities.
Team Building & Leadership
• Foster a culture of collaboration, innovation, and results-driven execution.
Knowledge, Experience & Skills
• 8+ years of leadership experience consumer-facing event management/retail experience and proven success.
• Proven track record of scaling retail operations and delivering revenue growth in a European market.
• Service-oriented style with professional presentations skills and a demonstrated ability to effectively interact with people.
• High-energy with an entrepreneurial spirit, effective in providing motivational leadership and exceptional customer service.
• Clear concise written and verbal communication skills.
• Excellent organizational skills, including multi-tasking, time management, and attention to detail.
• Ability to handle pressure and make good decisions quickly.
• High-energy with an entrepreneurial spirit, effective in providing motivational leadership and exceptional customer service.
• Understanding of various retail executions, technologies and KPI's.
• Ability to analyse data, and develop strategies to address opportunities.
• Strong analytical, conceptual, and technical skills (Excel, Access, Zoom, PowerPoint, Adobe, Outlook).
• Travel (including overnight stays) will be required as needed to support events
Educational requirements:
• Bachelor's degree in business, marketing, or a related field (MBA a plus)
• Fluency in English required and [French/German/Spanish/Portuguese] a plus.
We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset