Director of Marketing, UK

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About TodayTix Group:

TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.

Through powerful consumer matchmaking technology and our expansive portfolio of brands, including TodayTix, New York Theatre Guide, London Theatre Guide, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, transforming the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.

We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.

About the Role:

We're seeking a strategic and results-oriented Director of Marketing, UK to oversee all aspects of paid and unpaid, attributable and unattributable, brand-focused and product-focused work for the TodayTix brand in the London market. The ideal candidate has extensive experience developing impactful marketing strategies, is an expert at funnel-based marketing (defining and executing against the value a brand brings to the consumer at every stage of the funnel), and brings a rabid curiosity to each company they work for: we're looking for someone who will be excitedly going to the theatre often, to really get their hands dirty with understanding our business, our consumers, and our industry.

Reporting directly to the SVP of Marketing, you'll have accountability for new member acquisition and retention, and will be responsible for creating integrated marketing campaigns that align with TTG's business objectives. This role serves as the "hub" of the wheel of the marketing team, and is highly collaborative, working closely with Brand Marketing, Growth Marketing, CRM, Partnerships, and Product teams on a daily basis.

This is a fantastic opportunity for a marketing leader who has a proven track record of creating engaging content across traditional marketing channels, digital, and social media. If you're passionate about the performing arts space, consider yourself highly creative and innovative, and are focused on delivering against ambitious goals and KPIs, then we'd love to hear from you!

Please note: this is a full-time position and qualified candidates must be based in the greater London area. We encourage collaboration by working a minimum of 2 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.

What You'll Do:

• Own the campaign calendar for the London market, establishing what messages will be deployed on what channels and to what audiences. With the Brand and Partnerships teams, define what those messages will be and decide the appropriate balance of sales and product marketing to achieve our goals
• Own devising the acquisition and retention tactics that will ensure our success against member acquisition and retention targets; own accountability for those KPIs in the London market
• Have accountability for the media mix utilized to achieve our goals, including the allocation of spend against performance v. non-performance media
• Direct Growth Marketing SMEs (Social and PPC) to drive efficient performance and achieve agreed sales goals, actively pushing teams towards success
• Provide effective line management and clear direction for the CRM/email marketing team, ensuring robust and well-executed activities that highlight relevant retailers' unique user propositions, including Perks, Ticket Protection, and others
• Advocate for the members' perspective in all creative, partnerships, and product development, ensuring that all activities continually clarify the USPs of TTG's brands and strengthen their consumer proposition
• Champion the adoption of innovative technologies and data-driven approaches within the marketing strategy, collaborating with tech and product teams to leverage cutting-edge tools that enhance overall campaign effectiveness. Ensure a seamless user experience that aligns with the company's brand promise and marketing objectives
• Proactively stay abreast of commercial developments, building for the future team and championing change and vision-setting for the coming year

We're Looking For Someone With:

• 10+ years of experience in an integrated marketing role, where they have been adept at drawing together disparate campaign elements to achieve a unified goal; app marketing experience a strong plus
• A track record of deep curiosity and fervor around the businesses and products they've marketed; regardless of industry background, a desire to become an expert in understanding the theatrical landscape
• A strong creative gut around visual and verbal creative and experience giving feedback and direction to creative teams to elevate work to excellence
• Knowledge of growth marketing strategies and tactics; comfortability in managing to CAC targets with an understanding of how to direct media budgets to balance scale and profitability
• Ability to work to sales goals, with a proven track record of turning sales data into market insight, market insight into marketing strategy, and marketing strategy into successful execution. This role will be expected to have a keen understanding of how our SKUs (theatre shows) contribute to overall business performance and to have a sophisticated point of view on where and how the TodayTix brand leans into show-specific versus brand-led marketing.
• Ability to gain partnership across an organisation, exercising authority and influence to keep wheels in motion
• Experience managing a team of high performers, with a demonstrated record of holding teams to high standards, motivating with urgency, and leading with empathy

Good To Know:

TodayTix Group takes care of our team. We're proud to offer a generous suite of benefits. Here are a few of our favourites:

-Competitive salary

-Hybrid work environment (minimum 2 days per week in office)

-Generous pension match

-Access to a bespoke Pension scheme

-Complimentary tickets to shows and events

-Employee Assistance Programme

-Access to a corporate rate Vitality PMI plan

-Healthcare cash plan

-Season Ticket loans

-Birthday off

-Three months of fully paid Parental Leave

-Salary Sacrifice Car Scheme & RAC Membership

-Employee Charity Donation Matching

-Work From Home budget

-Annual Professional Development Budget

-Cycle to work scheme

-Employee Referral Bonus

TodayTix Group is committed to creating a diverse and equal workforce. Our aim is to create an inclusive and diverse environment which reflects the world we live in, as well as making a positive impact regarding diversity and accessibility within our industry. We highly encourage applications from all, regardless of race, age, gender, gender identity, nationality, ethnic origin, disability, religious belief, or sexual orientation.

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