Director of Marketing, EMEA

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Description

We're looking for a Director of Marketing, EMEA to own the full demand engine for the region: strategy, execution, pipeline, and impact. This is a senior individual contributor and cross-functional leadership role. You'll operate at the intersection of global ambition and regional nuance, turning Meltwater's GTM goals into campaigns and programs that resonate across markets.

If you're a marketer who gets energised by full-funnel programs, nerds out on the data behind them, and genuinely believes AI is changing the game for how we work, this might be the role for you.

What You'll Do:

• Own the EMEA Demand Strategy: Build and continuously evolve a regional demand generation strategy aligned to Meltwater's global GTM goals. Drive high-quality pipeline through a mix of programs and events, with a sharp focus on revenue, not just lead volume.
• Run Integrated, Full-Funnel Campaigns: Design and execute campaigns across paid media, content syndication, events, email, and account-based channels to source and convert high-quality pipeline.
• Optimise Relentlessly: Analyse conversion rates at every stage. Surface the gaps, run the tests, implement the fixes. You use data and experience in equal measure.
• Localise Without Losing the Thread: Adapt global programs and messaging for EMEA markets with genuine market sensibility.
• Lead and Grow an Exceptional Team: You'll lead a high-performing team across regional field marketing and digital functions. You'll create an environment where they thrive and do their best work.
• Partner Cross-Functionally: Work closely with EMEA Sales Leadership, Account Executives, RevOps, and Global Marketing to align on goals and execution.
• Report What Matters: You'll have an analytics team in your corner, but the story is yours to tell. Translate pipeline and funnel performance into clear, regular communication that keeps stakeholders across the business informed and aligned on what's working, what's not, and what's next.
• Stay Sharp on AI and Innovation: Meltwater is an AI company. We expect our marketing team to use AI the way we ask our customers to, embedding it into how you work and where you find advantage.

What You Bring:

• 7+ years of B2B demand generation experience, ideally in SaaS or technology, with a demonstrable track record in EMEA markets and complex enterprise sales cycles
• Deep fluency in funnel metrics and attribution. You understand the journey from impression to revenue and can build the models to prove it
• Hands-on experience with the modern MarTech stack (Salesforce, Marketo or HubSpot, Tableau or equivalent, you know your way around a dashboard and a CRM)
• A strategic mindset paired with a bias for execution. You're as comfortable presenting a 12-month Marketing roadmap as you are building the campaign yourself
• Exceptional cross-functional communication - you translate marketing strategy into business outcomes, and you do it in a language sales actually speaks
• An active relationship with AI tools - you're not waiting to see how it plays out; you're already running experiments and building AI-fuelled workflows into how you work
• Fluency in French, German, or another major European language is a genuine advantage given the markets we're growing in.

What We Offer:

• Enjoy flexible paid time off options for enhanced work-life balance
• Secure your future with a Creative Pension
• Take advantage of our cycle-to-work scheme, promoting eco-friendly commuting options
• Elevate your health and wellness through Simply Health, an integral part of our benefits package offering diverse options for a holistic well-being journey
• Prioritize well-being after tenure with comprehensive Vitality Health Insurance, a reward for commitment and a safeguard for long-term health needs.
• Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
• Energetic work environment with a hybrid work style, providing the balance you need
• Benefit from our family leave program, which grows with your tenure at Meltwater.
• Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.

Where You'll Work: 7th floor, 20 Farringdon Street, London, EC4A 4AB

Our Story

At Meltwater, we believe that when you have the right people in the right environment, great things happen.

Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can't do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.

Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other's successes along the way.

We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.

We're proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to unlock new heights in your career.

We are Meltwater. Inspired by innovation, powered by people.

Equal Employment Opportunity Statement

Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.

All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.

Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.

We may use AI to assist in aspects of our hiring process, such as reviewing candidate information and supporting evaluation activities. These tools are used only to assist our team through increased efficiencies. Every output continues to be reviewed by humans, and all hiring decisions are made by humans. We remain committed to evaluating candidates fairly, consistently, and in compliance with all applicable laws.