Director of Marketing Communications - JW Marriott Grosvenor House

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Job Description

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 110 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. It's as simple as that. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy a true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can really pursue your passions in a luxury environment. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment™.

Grosvenor House Located on Park Lane in the heart of Mayfair, our distinguished 5-star hotel offers exceptional accommodation, epicurean delights and sweeping views over Hyde Park. This grand 5-star hotel celebrated its 90th anniversary in 2019. JW Marriott Grosvenor House London welcomes celebrities, royalty and business leaders to Mayfair throughout its history and continues to do so. London is on the doorstep, the hotel is a stone's throw from Bond Street, Knightsbridge, Regent Street, Buckingham Palace, V&A, Natural History & Science museums and the West End. Our guests are able to experience modern luxury in a place where they can be mindful and present and indulge in the inspired service and nourishing surroundings.

We are currently recruiting for an ambitious and passionate Director of Marketing Communications who strives to inspire incredible guest service that creates truly memorable experiences for our guests. Join our amazing and diverse team and grow your career with Marriott International, the world's largest and most celebrated hospitality brand.

JOB SUMMARY

Responsible for developing and implementing an ongoing media and public relations program to enhance the property's sales and marketing efforts to target market and reinforce the company identity. Provides crisis communications assistance if required. Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business. Develops and implements an ongoing, focused media and community relations program.

Experience:

• Previous experience working within a Sales environment preferred
• Experience working in PR essential

Skills and Knowledge:

• Strong Communication skills (verbal, listening, writing)
• Professional demeanour - represents the company in alignment with its values.
• Innovative
• Pro-active and reliable
• Able to work alone and within a team
• Good planning and organizing skills
• Technical acumen - knowledge of media production, communication and dissemination techniques and methods.
• Effective negotiating and influencing skills
• Strong business acumen and focus on driving results

Education:

• Good level of English essential.

SPECIFIC TASKS

Building Brand and Property Awareness to Drive Revenue:

• Works collaboratively with local, regional, and national resources to build awareness and increase exposure for the property and restaurants.
• Solicits new media outlets and travel media individuals.
• Selects the best opportunities for the property based on market conditions and property needs.
• Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
• Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
• Maintains website content and updates website with new promotions to generate additional revenue.
• Manages the hotels social media efforts.
• Works with online media outlets to promote the hotel.
• Organizes and conducts all photo shoots for web site content.
• Coordinates offers and information for all publications and inserts about brand loyalty reward mailings.
• Develops brochure and property collateral materials.
• Participates in all property imaging work (e.g., signage).
• Ensures consistent brand and property message is communicated in all public relations and communications efforts.
• Ensures consistency in individual property's voice on all guest touch points and public relations and communications. Become a brand ambassador.

Building Successful Relationships:

• Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
• Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.
• Manages and develops relationships with key internal and external stakeholders. Work closely with property managers and executive committee team to ensure awareness of all operational offerings.
• Identifies and communicates with distribution channels that can support with driving hotel sales.
• Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.
• Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
• Assists property in developing promotions for various campaigns.

Developing and Co-ordinating Communication Efforts:

• Provides accurate, complete, and effective communications to visiting journalists, publicity, or promotions.
• Evaluates new public relations opportunities for the property.
• Develops strategic public relations plan for property, includes group, leisure and local efforts.
• Manages individual and group media visits.
• Identifies and coordinates community service activities in concert with the public image and needs of the resort.
• Provides strategic counsel, crisis communication and issues statements where necessary.
• Ensures contracts/agreements are in place, (as required) for location photo shoots, trade agreements, etc. with appropriate approvals.
• Directs creative print fulfilment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
• Writes all hotel press releases and other content for print media and electronic media.

Providing Exceptional Customer Service:

• Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.
• Observes service behaviours of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance.
• Conducts site inspections with visiting journalists, setting an example for positive customer relations.

Additional Responsibilities:

• Keeps detailed files and records on all matters relative to property's public materials.
• Keep up to date with industry trends and new methods of communication.

REWARDS FOR WORK... BENEFITS FOR YOUR LIFESTYLE

As a world-class leader in the travel industry, there's no better place than Marriott International to make your mark. Joining us, you'll get to entertain and meet people from all over the world as you build your experience. You'll find a place where your personality and ideas are appreciated just as much as the work you do. You'll grow through opportunities to explore the business, opening yourself to various career options. If you have the natural ability to communicate and enjoy working with others, we welcome you to join our global family.

We'll support you in and out of the workplace by offering:

• Team-spirited co-workers
• Encouraging management
• Wellbeing programs
• Comprehensive Training and Development program
• Marriott Discount Card enabling to benefits from hotel room, gift shops and F&B across 130 countries.
• Recognition programs
• Meals at work
• Enrolment of Perks at Work - Access to unlimited deals of retailers and more
• 23 days holiday increasing with service
• Cycle to work scheme
• Pension & Life Assurance
• Awards and recognition celebrations and many more....

Our highest priority is making you feel as welcome as our guests. We want you to know you're important to us and that you'll make an impact in your role, and for that, you'll be appreciated and valued.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

About the Team

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of "Wonderful Hospitality. Always." by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that's synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand's namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.