Director of Marketing - Brand, Partnerships and Events

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Director of Marketing - Brand, Partnerships and Events

Department: Marketing

Employment Type: Permanent - Full Time

Location: UK

Reporting To: Peter Hanford

Description

What is the purpose of the role:

This is an important role in our marketing department, leading our events, partnerships and brand marketing strategy.

This role will suit someone with strong Experience in marketing, partnerships and events in B2B marketing services businesses, preferably media buying and advertiser experience.

Key Responsibilities
• The Director of Brand Marketing will build the strategy to go to market, elevating the Ebiquity brand and continuing our position as the world leading media investment analysis consultancy
• The strategy will be prioritised to focus on impact to revenue growth, working directly with our CRM, sales and marketing teams.
• The Director of Brand Marketing will maximise the revenue generation impact of our partnerships and events
• Working directly with trade bodies, intermediaries and specialist partnerships to identify opportunities to collaborate in ways that creates opportunity for business development together.
• The Director of Brand Marketing will own the strategy for client and industry events with activation plans from identifying events through to pre event planning content, target audiences, marketing and sales support, event management and follow up strategies
• Working with key business regions around the world you will manage and lead internal stakeholders to ensure clear lines of communication, collaboration and deliver successful brand marketing campaigns
• Leading the strategic and tactical execution of brand marketing campaigns, including demand and lead generation strategies
• Responsible for measuring the impact of all events and partnership, and for evolving the approach to make the most of resources and to drive the best possible results

Skills, Knowledge and Expertise
• Experience in marketing, partnerships and events in B2B marketing services businesses, preferably media buying and advertiser experience
• Experience in managing Key Account Marketing/Account Based Marketing programs
• Significant experience building a data-driven, performance "marketing machine" that will continue to drive growth, conversion, and retention at scale
• Experience in the media buying sector
• Bring a fresh injection of new ideas and innovations to further elevate marketing and business development opportunities, looking for best in class approach to events and partnership

Measures of Success
• New business success and growth
• Revenue from the cross-sell and up-sell of Ebiquity Group services