Director JW Marriott & The Luxury Collection, Europe

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Job Description

JOB SUMMARY

The Director JW Marriott & The Luxury Collection Europe is responsible for the pull-through of Luxury Brand initiatives and brand marketing campaigns for JW Marriott & The Luxury Collection in Europe.

The position will have primary focus in four key areas:

1. Culturally Relevant Brand Marketing - Understand and monitor customer sentiment in key European source markets and partner with Senior Director of Luxury Brand Marketing to execute 360-degree brand marketing campaigns and activations in key source markets for JW Marriott & The Luxury Collection, Europe.
2. Localized Brand Management - Partner with Global brand team on brand strategy and ensure pull through and localization of brand initiatives across the continent. Act as a voice for the Europe Continent in the strategy discussions to actively develop, implement and embed big-picture brand management initiatives that resonate with target customers in the region. Work with L&D to drive brand culture in the hotels across continent and collaborate cross-functionally to drive on-brand hotel openings and hotel relaunches (e.g. countdowns / pre-opening marketing planning etc.) and on-brand operations.
3. Luxury Group Alignment - Main point of contact for HQ Luxury Group leaders providing European lens on luxury brand strategy. Act as a trusted counsellor and engage in broad-based branding discussions and initiatives in the continent, drive organizational alignment by providing brand toolkits and guidelines to other disciplines and hotel teams to ensure on-brand operation. Act as the Brand partner for GMs in the continent.
4. On-Strategy Portfolio Growth - Partner with Senior Director, Portfolio Growth Europe to ensure alignment on design, guest experience, spa and F&B concepts for potential opportunities.

This role is part of the EMEA Luxury Brand team, reports to the Vice President, Luxury Brands Europe. The role collaborates closely with the Senior Manager Luxury Brands, Europe.

The position requires excellent stakeholder management and collaboration skills as the role will work cross-functionally with leaders across both EMEA and HQ in Marketing, Brand, Loyalty, Partnerships, Digital and PR + Comms. The role will also collaborate closely with the Area and Franchise Commercial teams, and Agency Partners including Creative and Paid Media.

SCOPE

• Develops, oversees and delivers global and EMEA Luxury Brands strategy for JW Marriott and The Luxury Collection within Europe, including brand programs, initiatives, partnerships, activations and performance.
• Brand Marketing
  • Partner with Senior Director Luxury Brand Marketing EMEA on developing brand marketing strategy for JW Marriott & The Luxury Collection, that drives meaningful performance.
  • Execute integrated, targeted marketing campaigns to drive JW Marriott & The Luxury Collection, awareness in the continent and support business goals and portfolio growth (e.g. resorts, urban, leisure, family, suites, etc.)
  • Drives brand activations in key source markets in continent.
  • Responsible for communicating campaign achievements and reporting to key stakeholders.
  • Partner with the photography team to develop on-brand content.
  • Partner with the Continent Luxury Communications team on PR-driven brand events.
  • Responsible for identifying, developing and managing brand partnerships in continent that provide brand equity benefits and enhance the guest experience.
  • Provide opening brand support for new hotels joining the brand within Europe
• On-Strategy Portfolio Growth
  • Provides guidance on areas of experience programming which connect to design and guest experience (sensory experience elements, look books) and engages with the ADOPs/hotels to execute.
  • Supports Development as needed in immersing prospective new owners into the brand, its strategies and positioning.
  • Leads the positioning experience blueprint process for The Luxury Collection.
  • Partner with Senior Director, Portfolio Growth Europe and continent Global Design, Development and CLS teams to ensure alignment on design, guest experience, spa and F&B concepts for potential opportunities
• Brand Management
  • Works closely with properties and Continent Operations to ensure on-brand implementation of brand operating standards, procedures, and brand operations-driven programs
  • Monitors brand performance and develops appropriate actions in collaboration with relevant cross-functional teams to achieve the brand and Continent objectives.
  • Supports the effective pull-through and localization of new brand initiatives in Europe.
  • Provides support on hotel openings and conversions, including Countdowns to ensure implementation of branded elements while tracking progress alongside relevant disciplines such as Guest Experience and L&D
  • Provides input and support on projects for off-strategy hotels.
  • Responsible for regular brand communication and support to the field and hotels.
  • Acts as a key liaison between Brand and Operations to support alignment and integration between the functions on branded guest experience, service and culture work and pilots.
  • Collaborates with Global Brand and Continent Operations on brand pilots (proof of concepts) in the Continent; provides brand feedback and support.
• Luxury Group Alignment
  • Act as point of contact for HQ Luxury Group leaders providing Europe lens on luxury brand strategy.
  • Act as a trusted counsellor and engage in broad-based branding discussions and initiatives in the continent.
  • Drive organizational alignment by providing regular brand communication, share toolkits and guidelines to other disciplines and hotel teams to ensure on-brand operation.

SKILLS AND COMPETENCIES

• Excellent influencing and leadership skills.
• Ability to handle the complexities of working with owners and key stakeholders.
• Strong team player and ability to foster relationships and collaborate across disciplines.
• Demonstrates self-confidence, energy, and enthusiasm.
• Able to effectively prioritise multiple tasks from multiple stakeholders and to influence results in a matrix environment.
• Demonstrates ability to adapt programs and activity to meet local market and culture needs.
• Initiative-taker and ability to work independently. Strong time management and ability to multi-task.
• Ability to solve problems quickly, think creatively, and satisfy localisation requirements for diverse markets.
• Team player who works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability.
• Possesses an understanding of brand building strategies, differentiation, and consumer insights across brand segments.
• Skilled at establishing effective relationships with internal and external partners.
• Sets ambitious standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment of goals; proactively takes action and goes beyond what is required.
• Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders and external partners.
• Able to effectively prioritize multiple tasks for multiple stakeholders.
• Proven ability to manage and work with cross-functional teams across planning, activation, optimization, and reporting.
• Excellent verbal, written, listening, and presenting skills. Very strong communication and collaboration skills with all levels of the organization.
• Capable of listening and counselling stakeholders on best approach, including what non-value add efforts to drop.
• Demonstrated ability to use standard software applications (e.g., Excel, PowerPoint, Word, MS Teams).

CANDIDATE PROFILE

• 10+ years of work experience, to include hotel operations, brand marketing and/or luxury brand experience
• University degree preferred.
• Proven track record working with senior executives in a consultative manner.
• Consistent track record of advancing business direction and strategies.
• Experience in European markets preferred.
• Language requirements: High proficiency in English is required. Additional language knowledge or proficiency is desirable.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Description for External Candidates

Inspiring travel. Powering performance. Thriving together.

Role Summary

The Director JW Marriott & The Luxury Collection Europe is responsible for the pull-through of Luxury Brand initiatives and brand marketing campaigns for JW Marriott & The Luxury Collection in Europe. The position will have primary focus in four key areas:

• Culturally Relevant Brand Marketing - Understand and monitor customer sentiment in key European source markets and partner with Senior Director of Luxury Brand Marketing to execute 360-degree brand marketing campaigns and activations in key source markets for JW Marriott & The Luxury Collection, Europe.
• Localized Brand Management - Partner with Global brand team on brand strategy and ensure pull through and localization of brand initiatives across the continent.
• Luxury Group Alignment - Main point of contact for HQ Luxury Group leaders providing European lens on luxury brand strategy.
• On-Strategy Portfolio Growth - Partner with Senior Director, Portfolio Growth Europe to ensure alignment on design, guest experience, spa and F&B concepts for potential opportunities.

This role is part of the EMEA Luxury Brand team, reports to the Vice President, Luxury Brands, Europe. This person will work cross-functionally with leaders across both EMEA and HQ.

Skills and experience we will look for in the ideal candidate to join our team:

• Excellent influencing and leadership skills.
• Excellent presentation skills and strong executive presence.
• Strong problem-solving skills and proven ability to collaborate cross-functionally to drive results.
• Able to effectively prioritise multiple tasks from multiple stakeholders and to influence results in a matrix environment.
• Demonstrates ability to adapt programs and activity to meet local market and culture needs.
• Initiative-taker and ability to work independently. Strong time management and ability to multi-task.
• Possesses an understanding of brand building strategies, differentiation, and consumer insights across brand segments.
• Sets ambitious standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment of goals; proactively takes action and goes beyond what is required.
• 10+ years of work experience, to include hotel operations, brand marketing and/or luxury brand experience.
• University degree preferred.
• Proven track record working with senior executives in a consultative manner.
• Consistent track record of advancing business direction and strategies.
• Experience in European markets preferred.
• Language requirements: High proficiency in English is required. Additional language knowledge or proficiency is desirable.
• Demonstrated ability to use standard software applications (e.g., Excel, PowerPoint, Word, MS Teams).

Why it's a great idea to work for Marriott International:

UK

• We offer 'hybrid working' to enable you to live fully and balance home and work
• 22+ holidays plus public holidays as additional to be sure you have fun and make memories
• This role is bonus and stock eligible - our success is your success
• Access to numerous, world class profession and personal learning and development programmes to enable success in your current role but also for your future growth within the Company
• You will have international team members to share great ideas with and you will potentially travel in this role
• You, your friends and family will be able to enjoy global hotel, food and drinks discounts and benefits, and explore our world
• Regular team and office gatherings, both in person and remotely to build our sense of purpose
• Strong, experienced leaders who will encourage you to grow and mentor you to succeed
• Choice of pension plan to suit your current and future needs
• Private Medical Healthcare and parental leave benefits to support your wellbeing and health
• Various discounted retail and entertainment programmes for you to enjoy
• Our office provides a modern working environment which includes ergonomic desks and ventilation systems

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

About the Team

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.