Director Global Digital Marketing - Interim (Maternity Cover)

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Description

What We're Looking For

At Meltwater, we're seeking a Director of Global Digital Marketing (1-Year Maternity Cover Contract) who will spearhead the strategy and development of our global digital marketing initiatives, driving brand visibility, lead generation, and accelerating pipeline growth across key markets through our digital programs. In this role you will be a part of the Global Demand Generation team and work closely with regional Field Marketing Leaders and the Corporate Marketing Team.

The ideal candidate for this position is an experienced B2B marketeer adept at navigating the digital landscape, possessing hands-on experience in digital media planning, tracking, and optimizing conversion funnels across various channels such as paid social, marketing operations, website (CRO) and search engine optimization (SEO).

Armed with analytical prowess, you excel in measuring the effectiveness of digital marketing campaigns, driving conversions, pipeline growth, and revenue. You continuously seek innovative ways to optimize performance and derive valuable customer insights from CRM and automation tools in order to support the ABX team with valuable digital account experiences.

What You'll Do:

• Develop and implement comprehensive digital demand generation strategies aligned with the company's business objectives and pipeline/revenue targets
• Lead a high-performing global digital team and work with vendors to ensure we hit our goals across website, paid social, demand operations and search engine optimization, across all global markets
• Collaborate with Field Marketing Leaders to develop regional strategies aimed at achieving brand awareness, engage target audiences and drive demand
• Align with corporate messaging, develop and use content, and creative assets that resonate with target audiences and drive engagement.
• Manage the digital demand generation budget effectively, allocating resources to maximize ROI and drive scalable growth.
• Analyze and report on global digital performance and communicate insights to key stakeholders.

What You'll Bring:

• Bachelor's degree in Marketing, Business Administration or a related field
• 7+ years of experience in digital marketing, preferably with a B2B focus, demonstrating a strong understanding of digital marketing tools, platforms, and best practices.
• Proficiency with Salesforce, Tableau, Google Analytics, Google Search Console, Google Tag Manager, Marketo, and social media advertising platforms. Experience with 6sense or other intent platforms is a plus.
• Deep understanding of demand generation best practices and e xperience managing PPC, website, SEO, marketing automation programs. ABX experience is a plus.
• Proven leadership skills with the ability to inspire and motivate cross-functional teams to achieve common goals.
• Excellent analytical skills and results-driven mindset with the ability to quantify performance and optimize results effectively.
• Exceptional communication and presentation skills.
• Demonstrated ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to changing priorities and market conditions

What We Offer:

• Enjoy flexible paid time off and unlimited leave options for enhanced work-life balance
• Secure your future with a Creative Pension
• Take advantage of our cycle-to-work scheme promoting eco-friendly commuting options
• Elevate your health and wellness through Simply Health, an integral part of our benefits package offering diverse options for a holistic well-being journey
• Prioritize well-being after tenure with comprehensive Vitality Health Insurance, a reward for commitment and a safeguard for long-term health needs.
• Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
• Energetic work environment with a hybrid work style, providing the balance you need
• Benefit from our family leave program, which grows with your tenure at Meltwater.
• Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
• Contract: 1-year maternity leave cover contract

Where You'll Work: 23 Camomile street Camomile Court fl 4, London Spitalfields EC3A 7LL

Our Story

The sky is the limit at Meltwater.

At Meltwater, we believe that when you have the right people in the right working environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions.

Our award-winning culture is our north star and drives everything we do - from striving to create an environment where all employees do their best work, to delivering customer value by continuously innovating our products - and making sure to celebrate our successes and have fun along the way.

We're proud of our diverse team of 2,300+ employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to reach your goals.

So, in a nutshell, that's Meltwater. We love working here, and we think you will too.

Equal Employment Opportunity Statement

Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.

All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.

Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.