Director of Entertainment & Luxury Sales

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Company Description

Since 1756, Cambridge House has been the home where the Great and the Glorious gather. The storied Mayfair townhouse reawakens in 2026. The centuries old landmark, which has welcomed tastemakers and world shapers throughout its rich history, will be the capital's most magnetic and vibrant gathering place and experience-driven luxury hotel. From Auberge Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts and residences. The imaginative renewal of this historic property at 94 Piccadilly will capture the spirit of London like no other, providing a captivating new Mayfair destination for Londoners and international visitors alike.

Set in the historic building which formerly housed the iconic In and Out military club, the 18th Century Georgian mansion and Grade 1-listed Palladian-style townhouse will be brilliantly reimagined as a 102-room hotel. Preserving its rich heritage while offering a harmonious blend of luxuriously private and vibrant social spaces replete with unique dining destinations and Auberge spa. It will also be home to an exclusive members club set to define the new pulse of modern London life.

The most highly anticipated opening of 2026, Cambridge House continues a new chapter of its legacy.

For more information: @CambridgeHouseAuberge

Job Description

The Director of Entertainment & Luxury Sales will lead strategic global initiatives to partner with prestigious clients and luxury brands, to design and deliver signature events, and to drive high-value revenue. A vital member of the leadership team, helping Cambridge House establish itself as a beacon of upscale entertainment, refined partnerships, and unforgettable guest experiences in Mayfair.

Key Responsibilities:

• Act as a senior leader within the Commercial team, mentoring colleagues and representing Cambridge House at global luxury and entertainment showcases.
• Develop and execute a forward-thinking sales strategy that elevates Cambridge House's presence in the entertainment and luxury space, targeting brand collaborations, VIP clients, celebrities, media and high-net-worth accounts.
• Regular client engagement and international travel to nurture luxury brand and entertainment partnerships.
• Source, negotiate, and secure partnerships with luxury brands for events, product launches, and bespoke entertainment activations.
• Work closely with Events, F&B, Marketing, and Guest Experience teams to design immersive and elegant event journeys that align with the Cambridge House aesthetic and standards.
• Oversee all high-profile events' sales pipeline: from initial contact through proposal, negotiation, contracts, execution, and post-event follow-up, ensuring every detail reflects our luxury positioning.
• Build and maintain strong relationships with agents, luxury brands, entertainment and media contacts both in the UK and internationally.
• Monitor market trends in luxury entertainment, fashion, brand collaborations, lifestyle sectors; use insights to identify opportunities and shape offers.

Qualifications

• Substantial experience (5+ years) in entertainment sales, luxury brand partnerships, or related roles within high-end hotels or luxury lifestyle environments.
• Established international relationships with entertainment, luxury and brand partnership executives.
• Proven record of creating, selling, and executing high-profile events or entertainment activations with luxury or brand clients.
• Strong commercial acumen.
• Confident presenter, storyteller, and communicator.
• Comfortable working in a fast-paced, high expectation environment.
• Deep understanding of the London luxury market, especially the kind of entertainment, brand, and lifestyle collaboration expected in Mayfair.

Additional Information

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 30 one-of-a-kind hotels and resorts, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations.

Our mission is to be the most inspiring collection of one-of-a-kind luxury properties and experiences in the world. We are best-loved because we are intimate, stylish, soulful and deeply personal.

For more information: aubergeresorts.com. Connect with Auberge Resorts Collection on Instagram, TikTok, Facebook, Threads, and LinkedIn @AubergeResorts and #AlwaysAuberge