Director - Digital Marketing (Catalogue Recordings))

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Come As You Are.

As the great Kurt Cobain* once said, "Come as you are." BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you're good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

*BMG is the proud representative of Kurt Cobain's publishing catalogue, including the 1992 single 'Come As You Are'

Director - Digital Marketing (Catalog Recordings)

Join BMG as the Digital Marketing lead for Catalogue Recordings in the UK, where you'll craft and execute cutting-edge digital campaigns for a diverse roster of iconic musicians. Reporting directly to the VP - Digital Marketing for Global Catalogue Recordings you'll be building innovative social media strategies, book in digital advertising campaigns and help with logistics of how an artist's catalogue appears online.

You'll be part of a global digital team that aligns closely with colleagues in digital sales, streaming and YouTube both locally and internationally.

Join our dynamic global digital team, working in sync with experts in digital sales, streaming, and YouTube, both locally and around the world.

If you have a passion for music and a flair for digital marketing, this is an exciting opportunity to make your mark!

Key Responsibilities.

• Operating as the digital marketing lead for catalogue campaigns in the UK and advising on general digital best practice for BMG catalogue recordings
• Leading three digital marketing team members, ensuring their success and contributions to the team
• Digital marketing campaigns and strategy, including social media and digital activations.
• Booking in digital advertising with BMG's in house ads team, and reporting back key learnings
• Represent the UK catalogue digital marketing team both internally to BMG and externally to management and artist clients.
• Managing and leading any 3rd party partners for social media, content and creative.
• Providing reporting and analysis on campaign progress, highlighting areas of success or for development to marketing team and product owners.
• Being prepared, organized and active for store turns and product launches.
• Forming strong relationships with platform partners and artist management.
• Constantly liaising and communicating with product mangers and marketing team for local and international catalogue.
• Consistently liaising and communicating with digital sales colleagues to deliver aligned strategies.
• Contributing to the global digital marketing team with learnings, developments and experiences.
• Adhering and contributing to the overall UK digital marketing strategy.
• Helping the digital marketing team to succeed globally for BMG.

Your Profile.

• In-depth understanding of popular music and it's history.
• Significant experience in digital marketing running campaigns for artists.
• Technical understanding of social media platforms, inc Facebook, Instagram, X, TikTok, etc.
• Practical experience with digital music tools inc smart-linking (e.g Linkfire), analytics (e.g Chartmetric,), charting (Nielson).
• Proficiency with Microsoft Office Suite including Outlook, Word, Excel and PowerPoint.
• Respectful, honest and confident communication skills, happy to work within a team and manage others.
• Some experience and understanding with image and video editing, ideally Adobe Suite programs like Photoshop and Premiere.
• Passion for, and a knowledge of, the music industry including being well versed in a variety of genres and up to date on music industry status quo.

Now, what's in it for you?

• 25 days annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday!
• Flexible working opportunities.
• All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
• Subsidised gym membership.
• Private Health Insurance.
• Competitive pension scheme.
• Annual gig allowance.
• Artist showcases.
• Cycle to work scheme.
• Season Ticket Loan
• Access to our Employee Assistance Programme.
• Subscription to Headspace.
• Give As You Earn Scheme .
• Excellent development opportunities.
• A fun and sociable office environment.

Pay Range:

Up to £62,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits as listed above.

Are you interested? Follow the link to apply!

As a Disability Confident Committed organisation, we are dedicated to ensuring that candidates with disabilities are given a fair opportunity to demonstrate their abilities. Therefore, we guarantee an interview to applicants with disabilities who meet the essential criteria for the role.

Please note - there may be exceptional circumstances where the volume of applicants means we cannot interview all eligible candidates.

If you have any questions about the Guaranteed Interview Scheme or would like to confirm your eligibility, please reach out to us at career.uk@bmg.com.

BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com

BMG is committed to promoting equal opportunities in employment. All job applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

Company: BMG Rights Management Services (UK) Limited

Country: United Kingdom

State/Region: London

City: London

Postal Code: W2 1AS

Job ID: 273708

Date: Sep 9, 2024

Location: