Director of Consumer Products & Retail

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Job Description

Workplace: White City, London - 3 days a week in the office.

The role

As a key commercial leader within ITV Studios' Brand Licensing team, the Director of Consumer Products will drive strategic growth in product licensing across all retail channels including local and international retailers, digital commerce, and direct to consumer platforms. This role plays a critical part in executing ITV's 'More Than TV' vision, taking our much loved IP beyond the screen and into consumers' hands. The successful candidate will lead initiatives that grow our licensed product business across categories (toys, apparel, home, publishing, health & beauty, kitchenware and more), delivering innovation through retail and eCommerce partnerships, and deepening brand engagement with consumers.

This is a high-impact role requiring strong commercial acumen, a deep understanding of the global retail ecosystem, and the ability to translate IP into culturally relevant, trend-driven consumer products

Main responsibilities

RETAIL AND LICENSING STRATEGIC EXECUTION

• Lead ITV Studios' UK & International retail programmes across major channels including grocery, mass, specialist and eCommerce retailers.
• Manage strategic joint business planning with top retailers and key licensees, aligning on brand objectives and driving commercial success.
  Collaborate closely with the VP and senior stakeholders to deliver best-in-class product ranges across core IPs.
• Pitch franchises and campaigns to senior buying teams, crafting persuasive, insight-driven proposals.
• Own the development plan for ITV Studios direct to consumer (DTC) channels working with operational partners to maximise opportunities for growth.

COMMERCIAL GROWTH & BUSINESS DEVELOPMENT

• Build strong retailer and licensee relationships to optimise brand placement, product range development and sell-through performance.
• Work with VP of Consumer Products & Retail to identify new business and category opportunities through market analysis, consumer trends and competitor benchmarking.
• Actively seek high-value commercial partnerships that maximise royalty revenue, product visibility and brand equity.

DIGITAL & eCOMMERCE LEADERSHIP

• Partner with Social, Creative and Marketing teams to deliver omni-channel commerce strategies including marketplace listings (e.g. Amazon), tCommerce, and social commerce activations.
• Champion the optimisation of digital retail assets, online merchandising, and CRM insights to drive conversion and brand engagement.
• Monitor key online sales KPIs and collaborate on performance optimisation initiatives.

BRAND & PRODUCT DEVELOPMENT

• Oversee development of trend-led, fan-first consumer products that authentically reflect ITV IP and resonate with target demographics.
• Support creative development and range planning with licensees, ensuring consistency, compliance and premium brand representation.
• Contribute to global brand expansion, including territory-specific adaptations.

CROSS-FUNCTIONAL & PARTNER COLLABORATIONS

• Work in tandem with internal ITV stakeholders (e.g. Production Labels, Marketing, Creative, Legal) to deliver integrated consumer product campaigns.
• Collaborate with cross-divisional teams (e.g. Show integrations and live experiences) to create cohesive brand activations under one lens.
• Represent ITV Studios at key industry trade shows, retail forums and brand summits.

COMMERCIAL NEGOTIATIONS

• Drive high-value negotiations with retailers, licensees, and eCommerce platforms, securing best-in-class deals that drive margin and reach.

BRAND PROTECTION

• Champion IP integrity and compliance across all product lines, working closely with legal and global compliance teams.

MAXIMISING COMMERCIAL EXPOSURE

• Drive visibility of ITV Studios' brands to unlock commercial growth opportunities across all channels, assessing where and how to drive revenue versus exposure

PARTNER MARKETING OVERSIGHT

• Work with partners and the Brand Operations Team to ensure successful execution of Brand, PR and marketing campaigns aligned with brand objectives.

REPORTING, ANALYTICS & BUDGETING

• Ensure all opportunities, leads, and commercial activity are tracked using SalesForce. Maintain an up-to-date contact database of licensees, agents, and partners.
• Maintain accurate forecasting and tracking of sales, royalties and marketing spend.
• Use consumer insights, retail data and performance analytics to inform strategic planning and campaign optimisation.

Skills you'll need (minimum criteria)

• Extensive experience in consumer products, retail licensing or related commercial retail roles - ideally within entertainment, lifestyle, or toy sectors.
• Proven ability to manage top-tier retail accounts and deliver brand licensing strategies at scale.
• Track record in eCommerce/digital sales performance and familiarity with DTC trends, marketplaces, and social commerce tools.
• Demonstrated success leading partner negotiations and commercial planning cycles.
• Experience delivering growth through insight-led strategy, trend forecasting and collaborative stakeholder engagement.
• Ability to present complex information and maintain creative brand standards
• Commercially astute with strong negotiation and relationship-building skills.
• Data-literate with the ability to interpret consumer/retail data and inform decisions.
  Confident communicator and skilled presenter with senior external stakeholders.
• Highly organised, adaptable and thrives in a fast-paced, matrixed environment.
• Collaborative team player with a proactive mindset and results-driven approach.

Other things we're looking for (key criteria)

• Output driven
• Excellent communication skills - written and verbally
• Strong presentation skills and collaboration skills are a must
• Strong interpersonal skills and relationship builder
• Accurate and eye for detail
• Team player - works well independently but also collaboratively as part of a wider commercial team

About Us

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.

About the Team

ITV is for everyone.

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com. Find out more about applying with a disability.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including:

• Flexible working with a range of options to suit everyone
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

More about our benefits