Digital PR Manager

Job Description:

Introduction

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep "winning" whilst ensuring customer growth and experience is at the very forefront for their businesses.

We're hiring a PR Manager as part of our team in Manchester on a hybrid working basis of 1 day a week.

Role Purpose

We're looking for an enthusiastic, creative, and performance-driven Digital PR Manager to join our Digital PR team within the SEO department.

You'll be collaborating with us in our mission to be industry trailblazers in our approach to digital PR through innovation and integration with other digital marketing functions; reactive PR, content marketing, organic social, influencer marketing, UX - to name just a few.

You'll be passionate and knowledgeable about online content and promotion, including Digital PR, link-earning and traditional PR tactics. You will have a proven track record of earning coverage and links from high-tier media and subsequently contributed to client's SEO success.

Your responsibilities will include overseeing outreach for enterprise size clients and be a crucial part of the wider SEO department. Ensuring best in class planning and delivery for our clients, to ensure all SEO content is seen by the right audience at the right time and in all the right places. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, training, management, and innovation.

Our Team Vision

Key responsibilities

• Generating link-earning ideas through our ideation and idea validation processes while also considering the SEO strategy of clients.

• Use data and insights from a client's backlink profile to fuel your link-earning strategy ensuring that we're driving the right kinds of links for our clients.

• Your role is to ensure we have the correct and desired link-building strategy in place.

• Build upon existing campaign/ project management skills and taking ownership for your outputs on your mapped accounts.

• You will be expected to be client-facing, attending relevant meetings and calls to shout about Digital PR and talk through any relevant project plans or workstreams.

• Advanced user of tools such as AHREFS, Muckrach, BuzzStream, ResponseSource, and it is advantageous if you know how to use the Google suite of tools, too.

• Proficient in Microsoft packages but Excel and PowerPoint would also be preferential as both are used heavily in the role.

• Be interested in the wider Digital PR industry and share findings and knowledge with the team.

• Apply testing principles to everything we do allowing us to innovate the way in which we earn coverage and links.

• Have an interest in the new business process, sharing ideas and insights throughout.

• Support in the development of post-campaign reports to display how link-earning can be easily measured and reported on

• Writing for purpose and to a good standard when it comes to spelling and punctuation: press releases, onsite editorial copy, media pitches, client emails etc.

• Taking on board peer and senior team feedback and applying this to your outputs, striving for continuous improvement in your career and specialism.

Experience / Skills

The following attributes will help you thrive in this industry. You will have:

• 3-5 years' experience in Digital PR, either in-house or within an agency

• Exceptional client facing ability and a strong communicator.

• Love to be in the know and keep up to date with current affairs, social and consumer trends, popular culture etc.

• Vast experience working with large retail brands delivering high-tier links on a regular basis.

• Demonstrate initiative and problem-solving capabilities but with a need to learn more and ask the right questions.

• Be capable of working independently but also as part of small or large teams.

• Have good attention to detail.

• Strong time management and organisational skills.

• Analytical and data driven, with some data extraction skills desirable.

• Entrepreneurial spirit and drive to continuously improve.

• Exceptional client facing ability and a strong communicator.

Your Attributes

• You'll be passionate and knowledgeable about all things relating to digital PR with a particular focus on innovative ways to earn links.

• You'll be results driven, eager to achieve results for your clients, driving high-performing links and ultimately improving SEO rankings.

• You'll be curious. About everything. Inspiration can come from anywhere and the more news, social content, and current affairs you take an interest in, the better.

• Critical thinking is integral to the role. Whether putting your PR ideas through their paces in quality control or being able to identify what hasn't worked so well, and apply these learnings to future campaigns, you should always be putting your best foot forward with your PR outputs.

• An analytical brain and an eye for detail will serve you well when reviewing large campaign datasets to get to the most interesting heart of any story, presenting something new, interesting, and unexpected to media.

• Whilst a previous degree or junior role/internship in media, content, PR, or marketing would be desirable, we're looking for people with passion over anything.

What we offer

This is a permanent role. The team is based from our Manchester office on a hybrid working basis.

As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs which includes:

As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs which includes:

• Ongoing Training
• Unparalleled professional development
• Company-provided Medical Healthcare
• Generous Pension provisions
• Health and Wellness benefits
• Life Assurance
• Working in diverse teams where you can make a real impact.
• Exciting and rewarding environment.
• Varied work across industries

Great additional benefits

• 25 holidays per year, plus bank holidays, additional Christmas leave and your birthday off. We also offer 2 paid volunteer charity days and 3 well-being each year

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Location:
Manchester - Bonded Warehouse

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent]]>