Digital PR Manager

Job Title:
Digital PR Manager

Job Description:

Introduction

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We're hiring for a Digital PR Manager as part of our SEO department in either London or Manchester.

Purpose of the Role

We're looking for an enthusiastic, creative, and performance-driven Digital PR to join our Digital PR team within the SEO department.

You'll be collaborating with us in our mission to be industry trailblazers in our approach to digital PR through innovation and integration with other digital marketing functions; reactive PR, content marketing, organic social, influencer marketing, UX - to name just a few.

You'll be passionate and knowledgeable about online content and promotion, including Digital PR, link-earning and traditional PR tactics. You will have a proven track record of earning coverage and links from high-tier media and subsequently contributed to client's SEO success.

Your responsibilities will include overseeing outreach for enterprise size clients and be a crucial part of the wider SEO department. Ensuring best in class planning and delivery for our clients, to ensure all SEO content is seen by the right audience at the right time and in all the right places. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, training, management, and innovation.

Key Responsibilities

• Generating link-earning ideas through our ideation and idea validation processes while also considering the SEO strategy of clients.
• Use data and insights from a client's backlink profile to fuel your link-earning strategy ensuring that we're driving the right kinds of links for our clients.
• Your role is to ensure we have the correct and desired link-building strategy in place.
• Build upon existing campaign/ project management skills and taking ownership for your outputs on your mapped accounts.
• You will be expected to be client-facing, attending relevant meetings and calls to shout about Digital PR and talk through any relevant project plans or workstreams.
• Advanced user of tools such as AHREFS, Gorkana, BuzzStream, ResponseSource, and it is advantageous if you know how to use the Google suite of tools, too.
• Proficient in Microsoft packages but Excel and PowerPoint would also be preferential as both are used heavily in the role.
• Support in the development of post-campaign reports to display how link-earning can be easily measured and reported on
• Writing for purpose and to a good standard when it comes to spelling and punctuation: press releases, onsite editorial copy, media pitches, client emails etc.

Qualifications + Skills

• A relevant degree in media, journalism, PR, marketing
  • preferable but not essential

• 3-5 years' experience in Digital PR, either in-house or within an agency

• Fluent written and spoken English, additional languages a bonus.

• 3-5 years' experience in Digital PR, either in-house or within an agency
• Exceptional client facing ability and a strong communicator.
• Love to be in the know and keep up to date with current affairs, social and consumer trends, popular culture etc.
• Vast experience working with large retail brands delivering high-tier links on a regular basis.
• Demonstrate initiative and problem-solving capabilities but with a need to learn more and ask the right questions.
• Be capable of working independently but also as part of small or large teams.
• Have good attention to detail.
• Strong time management and organisational skills.
• Analytical and data driven, with some data extraction skills desirable.
• Entrepreneurial spirit and drive to continuously improve.
• Exceptional client facing ability and a strong communicator.

What we offer

This is a permanent role and will be based from our London or Manchester office on a hybrid basis.

As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs which includes:

• Competitive Salary
• Company-provided Medical Healthcare
• Generous Pension provisions
• Health and Wellness benefits
• Volunteering days
• Life Assurance
• Working in diverse teams where you can make a real impact.
• Exciting and rewarding environment.
• Varied work across industries

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Location:
Manchester - Bonded Warehouse

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent]]>