Senior Digital PR exec/Lead

Who are we?

We are Motorpoint, the UK's leading omnichannel car retailor of nearly new cars. We have ambitious plans to make car buying as easy as possible in whatever way our customers want. Online? We deliver. In store? We deliver. At home? We deliver (we literally do)

You will be joining Motorpoint during a very exciting time, as we are undergoing a massive digital transformation and are continuing to expand across the UK. This means you will have the opportunity to positively impact, build and influence the growth of the company.

We believe that by creating a fantastic place to work for our colleagues, we will create the best possible experience for our customers and that will fuel the growth of our amazing business and the careers and opportunities for our colleagues.

So if you want to work with an amazing group of people, who are fun, friendly and get stuff done and who bring our values to life - PROUD, HAPPY, HONEST, SUPPORTIVE - by working TOGETHER, than Motorpoint is the place to be and we are on a mission!

The Role

Job Title:Senior digital PR exec/Lead

Location: Hybrid - once a week in the office(Manchester orDerby)

Salary: up to £35,000

The Role

Motorpoint operates in a content-rich and highly competitive market. As the Digital PR Lead, you will work closely with and report into the Digital PR Manager to build the website's profile and authority.

As part of the role, you will be responsible for helping develop an effective ongoing strategy to continue building online coverage, following recommendations from the SEO and Brand teams.

What will you get up to?

• Own elements of the offsite digital activity for Motorpoint Group as part of the SEO team, including Motorpoint, Sell Your Car and Auction4Cars, including DPR campaigns and tactical link building projects

• Work closely with the Digital PR Manager, SEO and Brand teams to develop and execute an impactful DPR strategy routed in data & insight, competitors and business priorities

• Review / appraise competitor activity and understand the size of the opportunity

• Use a broad range of link building tactics to drive high value links back to the Motorpoint website

• Evaluate campaigns to highlight strengths and weaknesses and make recommendations for future activity

• Own and manage smaller campaigns and activity end-to-end, holding responsibility for project delivery

• Where appropriate, utilise tools and platforms such as Ahrefs and Buzzstream

• Brief in and manage creative and development resource to help bring campaigns and concepts to life

• Think creatively and consider what interactive and onsite elements should be incorporated into our DPR campaigns

• Help to manage the Motorpoint press office, supporting with a broad range of activity

• Helping to manage in-bound media requests that come into the business
• Sourcing newsjacking opportunities to drive links and coverage

• Helping draft and pitch the wider business for thought leadership opportunities

• Work with the brand team to provide support for wider initiatives, including campaigns and new store openings

• Work alongside third parties and help to manage additional resource / freelancers, where appropriate

What will we need from you?

• 2+ years' experience across digital PR, or similar experience within a PR comms role

• A proven track record delivering effective outreach, campaigns and tactical digital PR work

• Positive and outgoing, a great team player

• Have a working understanding of SEO and the part offsite authority plays in delivering search performance

• Be accountable for results from the work, but also confident setting expectations across the business on outcomes

• Good communication skills both written and verbally

• Successful track record of establishing relationships with external media, partner websites and webmasters

• Ability to work closely with and influence a range of internal stakeholders to drive successful outcomes.

What is in it for you?

• Paid time off every month to do something that makes you happy
• 31 days holiday plus days off for your birthday, getting married or moving house
• Additional holidays for length of service
• Long service awards
• Staff discount on cars and finance options
• Discounts & cash back at hundreds of high street retailers & restaurants through our "My M.O.T" platform
• Smart Tech in partnership with Currys
• Cycle to work
• Pension
• Healthcare
• Enhanced Parental Leave
• Employee Assistance Programme (EAP)
• Vocational and personal development training courses
• Quarterly team socials
• Team feasts
• Scratch card rewards
• Sharesave scheme (SAYE)
• Plus much more!

We encourage applications from people of all backgrounds and would ask you to get in touch if you are concerned about any barriers you feel you may be facing in your application process with us, so we can ensure they are removed]]>