Digital Planning Director

BRAND: Zenith
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

We are hiring a Digital Planning Director to shape and lead reMarkable's global digital media strategy at a pivotal moment of growth. This role sits at the heart of an ambitious DTC brand, bringing together Paid Search, Paid Social and Programmatic to deliver impact across the full funnel. You'll work closely with specialist teams and senior stakeholders to turn insight into action, balancing brand building with commercial performance. If you're excited by thoughtful strategy, collaborative teams and work that genuinely supports focused, creative thinking, this role offers real scope to make your mark.

Responsibilities

• Owning the integrated digital strategy for reMarkable across Paid Search, Paid Social and Programmatic, from awareness through to conversion.
• Shaping how investment is balanced across the funnel to drive sustainable brand growth and strong commercial outcomes.
• Leading cross-channel performance against KPIs such as CPA and ROAS, using insight to guide optimisation and investment decisions.
• Working in close partnership with channel specialists, the Data & Technology team and the reMarkable account team to deliver joined-up planning.
• Translating complex performance data into clear, actionable recommendations for senior clients and internal stakeholders.
• Championing a test-and-learn approach, embedding measurement frameworks and audience insights into everyday planning.
• Supporting and developing teams within a collaborative, matrixed agency environment.

Qualifications

Skills we're looking for

• Strong experience in cross-channel digital planning across Paid Search, Paid Social and Programmatic.
• A clear understanding of how digital media contributes at different stages of the funnel, with confidence using metrics such as CPA, ROAS, CPM and CPC.
• Hands-on experience in at least one performance channel, with the ability to guide and challenge specialists constructively.
• Comfort using data and insight to inform decisions, test hypotheses and improve outcomes over time.
• Experience working with DTC, e-commerce or consumer electronics brands, where brand and performance objectives coexist.
• Clear, thoughtful communication skills, with the ability to build trust and influence senior stakeholders.
• A collaborative leadership style, with experience supporting and developing teams in an agency setting.

Additional information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International , we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.