Digital Planning Account Director

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Description

Position at Mindshare

Digital Planning Account Director
Job title: Account Director
Group: Mindshare Worldwide
Client: Qualcomm
Reports to: Digital Business Director

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.
What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team ([email protected]).
Overview
We are seeking a dynamic and experienced Planning Account Director to lead our paid media strategy for one of our prestigious clients, Qualcomm. This is a unique opportunity to work with Qualcomm's consumer-facing brand, Snapdragon, as they make significant strides in the compute category, including the recent launch of a new generation of AI-powered PCs.
The Role
As the Planning Account Director, you will play a pivotal role in shaping the paid media landscape for Qualcomm in EMEA. You will develop and execute innovative media strategies that highlight Snapdragon's cutting-edge technology and its transformative impact on the computing industry. This role offers the chance to be at the forefront of technology marketing, guiding Snapdragon's brand presence as they introduce a revolutionary type of computer.

This role is responsible for the digital planning and strategic integration of the Qualcomm activation hub, with a focus on Social, Programmatic and CTV. We operate a fully integrated cross-digital channel approach to deliver Qualcomm media objectives.

This role is dedicated to leading integrated digital planning, client leadership and operational project management in the paid media engine, working alongside a specialist channel delivery team and an overarching digital Engine lead. Whilst being a key point of daily contact for Qualcomm clients and agency stakeholders.

Reporting Structure

The Planning Director reports directly to the Digital Business Director. You will work directly, day to day with our channel delivery specialists to ensure consistent high-quality output for our client stakeholders.

The Ideal Candidate

The individual will be expected to use their own initiative to manage and coordinate workstreams to deliver integrated campaigns across social, programmatic, search and CTV platforms. You will lead by example, creating an environment where all members of the team have an opportunity to fulfil their potential and deliver exceptional work for our clients.

The key principles of the role are:

Strategy & Planning

• Supporting Client Lead and Business Director with global strategy alignment and creating regional strategy
• Leading client briefing on regional paid media objectives
• Owning market media planning & buying, briefing media owners and relevant stakeholders
• Collaborating with other offices on local market plans, ensuring alignment against regional/global media strategy

Agency Collaboration

• Working with other departments on OOS workstreams, including Customer Journey and Brand Measurement projects
• Responsible for briefing creative agency on media strategy, aligning on creative approach, and managing creative delivery
• Working with social agency on uniform approach to social campaigns, sharing paid media plans, social ads, collaboration on joint campaigns

Campaign Execution

• Supporting AM with briefing, assigning tasks, overseeing delivery and reporting working with Nexus Hub team or media owners for managed service activity
• Leading social channel development and working with other channel stakeholders to advance platform capabilities, building and managing maturity roadmaps

Reporting

• Supporting AM with putting together a monthly paid media performance report
• Working with other departments to provide integrated quarterly brand measurement reporting
• Leading regional 6 month and annual paid media business review to provide a regional performance report, brand measurement and alignment/adjustment to regional strategy
• Supporting CL and Channel BD on providing necessary information to Global team
• Supporting AM for any ad hoc reporting requests from the client

Finance

• Owning campaign approvals
• Supporting AM on all media bookings and leading on finance queries

Line Management

• Line Management and Career Development for local AM

Why Qualcomm and Snapdragon?

Qualcomm is a global leader in wireless technology and Snapdragon is at the heart of many of the world's most advanced consumer devices. Working on the Snapdragon brand means being part of a team that is pushing the boundaries of what's possible in the tech world. As they enter the compute category with AI PCs, this is your chance to contribute to a groundbreaking shift in the industry. Join us and be part of Qualcomm's journey to reshape computing and bring the future of technology to consumers.

This position is more than just a job, it's an opportunity to make a significant impact on a pioneering client and drive the future of technology marketing. If you're passionate about paid media and ready to take on a challenge, we want to hear from you. Apply today and help us shape the next generation of computing with Qualcomm and Snapdragon.

Essential Criteria

• Strategic thinker with a passion for innovation and technology
• Proven track record of strong digital media planning & buying experience. Ideally local and regional/multi market
• Well versed in digital media planning across channels (search, social & programmatic display/video)
• Understanding of brand and demand media planning principles
• Experience in forecasting & scenario digital planning to deliver to client targets
• Excellent client facing communication & presentation skills
• Hands on knowledge tools such as Google Analytics, search trends, ad servers (e.g. DoubleClick), data visualization & analysis tools

Personal Attributes:

• Works well within a team environment, with capability to work and own projects independently
• A 'can-do' attitude who is energetic with a hands-on approach to service client relationships
• Positive & productive - solutions orientated
• Organized with a strong attention to detail.
• Great interpersonal and communication skills

Responsibilities

Drive Performance

• Focusing on integration to drive digital strategy & data driven marketing
• In partnership with planning and activation leads - lead the planning conversation for Qualcomm client stakeholders
• Lead and present strategies, media plans/ documents incorporating communication goals, recommendations, rationale, ideas and implementation, planning costs and budget splits and KPI's
• Collaborate with team on plans, insights and recommendations
• Ensure reporting is focused on actionable insight. Be able to surface and share insights back to the client, and work with the team to surface optimisation opportunities
• Be able to articulate key drivers and barriers to delivering Qualcomm media targets
• Develop understanding of the Qualcomm business - across new cars, used cars, business, aftersales and subscriptions

Drive our Product

• Collaborate on a consistent, best-in-class approach to digital planning for Qualcomm
• Create and maintain account roadmaps for every market, covering testing, innovation, growth and other elements for your markets

Develop our process

• Manage digital cross channel planning processes & outputs across Paid Engine and local planning team
• Coordinate holistic media plans as a response to brief working with local Mindshare teams for non-digital and non-paid engine activity.
• Work with a project management solution to develop and streamline ways of working
• Drive integrated ways of working between the Paid Engine and Mindshare Local teams
• Ability to multi-task, prioritize jobs and manage own and the teams time efficiently
• Manage planning timeline and client requests efficiently for the team
• Ensure team delivering on the key deliverables from strategies to follow up actions/ tracking from calls to ensure the team is accountable
• Constantly review all optimization, budget management and other processes to identify opportunities for improvement in effectiveness or efficiency

Raise our profile

• Surface and share great work from the team
• Contribute to case studies, points of view and lead area of planning expertise to support the team keeping on top of the latest trends or tech
• A clear and concise style of writing with confident, persuasive presentation skills.

• Build and maintain relationships with local client leads, offering strategic guidance to help grow the business and strengthen the relationship

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