Digital Performance Manager Aspria Group

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About Aspria

Aspria is Europe's leading collection of private members' clubs dedicated to health, wellbeing, and lifestyle. We operate award-winning clubs and hotels that combine fitness, spa, sport, family, hospitality, and culture under one roof. Our mission is to inspire and support our members to live healthier, more balanced lives.

We are seeking a Digital Performance Manager to drive the effectiveness of our digital marketing activities and maximise return on investment across channels.

Role Overview

The Digital Performance Manager will be responsible for leading Aspria's digital acquisition and retention strategy, ensuring measurable impact on membership growth, usage, and retention. This role requires a data-driven marketer who thrives on optimising campaigns, analysing performance, and delivering digital excellence aligned with Aspria's strategic business goals.

Key Responsibilities

Digital Strategy & Execution

• Lead the planning, execution, and optimisation of digital performance campaigns across paid search, social, display, retargeting, and affiliate channels.
• Work closely with the Brand & Content team to ensure campaigns reflect Aspria's premium positioning and member-first approach.
• Drive digital lead generation and nurture funnels, ensuring a seamless journey from awareness to conversion.

Performance Analysis & Optimisation

• Develop KPIs and reporting frameworks to measure campaign success and ROI across all digital channels.
• Analyse performance data, uncover insights, and implement continuous optimisation strategies to increase efficiency and conversion rates.
• Conduct regular competitor and market analysis to benchmark performance and identify opportunities.

Collaboration & Stakeholder Management

• Partner with central and local marketing teams to align digital activity with campaigns, member engagement, and retention goals.
• Work closely with Sales, CRM, and Operations teams to ensure campaigns support commercial targets and deliver high-quality leads.
• Manage relationships with media agencies, platforms, and technology partners.

Innovation & Digital Enablement

• Stay ahead of digital trends, tools, and innovations to keep Aspria at the forefront of digital performance marketing.
• Champion a culture of test-and-learn, experimentation, and data-driven decision-making.
• Support the broader business in digital transformation and enablement, ensuring systems and processes are aligned for measurable growth.

Skills & Experience

• Proven track record in digital performance marketing, ideally within premium/luxury, hospitality, lifestyle, or wellbeing sectors.
• Strong expertise in Google Ads, Meta Ads Manager, programmatic display, and SEO fundamentals.
• Advanced analytical skills with hands-on experience in Google Analytics, Tag Manager, and data visualisation tools (e.g. Looker Studio, Power BI).
• Experience managing marketing budgets and delivering measurable ROI.
• Strong stakeholder management and agency/vendor relationship skills.
• Excellent communication and presentation abilities; able to distil complex data into actionable insights.
• Entrepreneurial mindset with a passion for health, wellbeing, and delivering exceptional member experiences.

What We Offer

• Opportunity to play a pivotal role in shaping the digital future of Europe's leading luxury health and wellbeing clubs.
• A collaborative and supportive work environment that values innovation, accountability, and member-first thinking.
• Competitive salary and benefits package.
• Access to world-class health, fitness, and wellbeing facilities.