Digital Optimization Executive

Job Description

We have an exciting opportunity for a Digital Optimization Executive to join our growing Marketing Team, based in the A&O Shearman Belfast office.

The Digital and Marketing Technology team implements and manages the firm's integrated marketing information systems and digital marketing communications channels. The digital channels include our public and client websites, email marketing system, content libraries, and blogs. The team is also responsible for the technologies that support core business development and marketing processes, including experience collection, contact management, pitching and opportunity management, CV management, event management, client segmentation and marketing analytics. These broad areas of activity support each other and overlap, helping to provide a 360° view of our interactions with a client.

The team is part of the global marketing, business development and communications group.

What you will do
We are looking for a driven and enthusiastic Digital Optimization Executive in our Belfast office to drive SEO, generative engine optimization (GEO), and digital content initiatives that will improve our digital content and campaigns and boost quality traffic to the A&O Shearman website.

This role blends classic SEO expertise with cutting-edge GEO-ensuring our content is discoverable, relevant, and authoritative in both search engine results and optimizing the firm's content for mentions in AI-generated responses.

They will take ownership of complex projects, influence digital strategy, and mentor junior team members, ensuring our content is discoverable, authoritative, and aligned with latest industry trends.

The executive will work closely with different stakeholders including the Global Content and Campaigns team to ensure the ongoing success and optimization of the firm's content, while playing a vital role in increasing the visibility and emphasis on SEO and GEO within the business.

Alongside the Digital Manager, they will ensure the internal reporting dashboards are optimized to reflect relevant website and content performance data in line with SEO and GEO strategies. Similarly, they'll identify and manage general technical and off-page SEO improvements for the site such as site speed, structured data, sitemap indexing, link building and more.

• Driving the GEO and SEO strategy for the firm alongside the Senior Digital Manager and wider team.
• Conducting keyword research and providing recommendations for static pages, insights, and content campaigns.

• Optimizing metadata, internal linking, and on-page elements for SEO and GEO.

• Monitoring performance and keyword rankings using Google Search Console, SEMrush, and other related tools.

• Identifying and managing technical SEO, accessibility, and performance issues.

• Monitoring emerging trends in AI search, SEO, and digital best practice.

• Working closely with the Content Review and Workflow Specialist to ensure website content is being published in line with brand and digital optimization guidance.

• Working closely with the Content and Campaigns team in optimizing campaign content in line with SEO and GEO strategies. This includes reviewing and refining copy, recommending templates, layouts, components, and formats.

• Collaborating with the Digital Manager and Content Review and Workflow Specialist to analyze content performance dashboards and benchmarking to identify content that either needs to be improved or retired from the website.

• Maintaining digital optimisation guidelines and sharing best practice with the business, offering advice and specialised training where required.

What you will have

• Signifcant experience in SEO and digital content optimization.
• Interest in generative AI platforms and conversational search/AI prompts.
• Strong analytical skills and experience with various digital tools (GA4, Google Search Console, SEMrush, SiteImprove).
• Understanding of structured data, schema markup, and entity-based SEO.
• Familiarity with user-centred design processes and web accessibility matters a plus.
• Excellent written skills, with a keen eye for detail and perfect grammar.
• Excellent communication and collaboration skills.
• Is a self-starter, uses initiative and has a desire to take ownership of projects.

What we can offer you

We recognise that our people are our most valuable asset, which is reflected in the wide range of benefits that are available to our employees. Some of these benefits include: our occupational pension scheme, group income protection cover, private medical insurance, mental health resources and free apps, health and wellbeing services encompassing GP service, emergency back-up care support, parental and special leave, online discounts and lifestyle management services.

We recognise the value of flexible working and embrace hybrid working, allowing our people to work from home up to 40% of their working time. We do, however, remain committed to working together in person for the remaining 60% of time so that we can learn, grow and succeed together.

Should you require additional support at any stage of the recruitment process due to a disability or a health condition, please do not hesitate to contact a member of our recruitment team who will work with you to provide any adjustments as required.

We are an equal opportunities recruiter and do not discriminate on the basis of race, colour, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic.

If this role is not of interest we may have another suitable opportunity here for you at A&O Shearman! Visit our careers portal at A&O Shearman Careers and submit your CV to our Talent Network to be notified when the perfect opportunity becomes available.

A&O Shearman is a new global industry-leading law firm, with 48 offices in 28 countries worldwide. Our fluency in English law, US law, and the laws of the world's most dynamic markets, enables us to provide unmatched insight and seamless delivery to clients. We work on challenging and important deals and disputes that have the potential to shape the future.

We offer exceptional opportunities for our people; opportunities to work for the world's leading businesses; to transform the status quo, and to deliver your best work, helping you and your career to thrive, while delivering unparalleled outcomes for our clients.

Whether you're helping clients solve complex challenges, transforming the ways we manage our business, or ensuring the smooth-running of our operations, this is an environment where you can belong and excel. We provide first-rate training and development, we are committed to an inclusive environment, and we provide support and ways of working that help you optimise your wellbeing.

What truly defines a career with us? We recruit the best and ask for the best of you. And together, we will redefine success.