Digital Optimisation Manager

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Overview

We're Kingfisher, A team made up of over 78,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas - to life. That's right, we're big, but we have ambitions to become even bigger and even better. We want to become the leading home improvement company and grow the largest community of home improvers in the world. And that's where you come in.

At Kingfisher our customers come from all walks of life, and so do we. We want to ensure that all colleagues, future colleagues, and applicants to Kingfisher are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation.

We are open to flexible and agile working, both of hours and location. Therefore, we offer colleagues a blend of working from home and our offices, located in London, Southampton & Yeovil. Talk to us about how we can best support you!

This role will have overall responsibility of driving a culture of testing, iteration and customer journey improvement across Group & Banner teams.

Empower key stakeholders to evolve their testing & product roadmap through customer journey analysis, data-driven recommendations and hypotheses. The role sits in the wider Digital Analytics team, in the broader data organisation and will play a pivotal role across Group & Banner ecommerce and product teams.

What's the job?

• Oversee the relationships with key stakeholders across Group & Banner teams (B&Q, Screwfix, Castorama & Brico Depot), including a focus on ways of working and supporting them with customer journey and testing initiatives
• Manage data-driven optimisation initiatives across Group, including but not limited to increasing the use and adoption of analytical tools in Banners, page-level optimisation and leveraging customer journey funnels for informed decision-making and continuous improvement.
• Ownership and overall responsibility for the analysis of key website & app journeys including turning insights into tangible next steps in conjunction with Group and Banner Product/Ecommerce teams
• Manage the work and prioritisation of the Digital Optimisation team including line management responsibility for 2 x direct reports
• Support the evolution of the testing roadmap across Client-side/Server-side testing including technical capabilities which empower Banner teams to do more
• Equip the banner teams with the tools and knowledge to analyse data, identify trends, and translate insights into action and recommendations
• Overall responsibility for the contract management and relationships of Customer Experience & Testing tools on behalf of Group & Banner
• Build clear and insightful documents to help stakeholders understand the performance of key business areas
• Work collaboratively with the Group Measurement team to feed in technical requirements to improve tracking on our website and app
• Support the wider analytics community at Kingfisher with knowledge sharing and collaboration across Group and Banner functions

What you'll bring

• Previous experience in a CRO/Customer Experience/Optimisation role
• Experience of leading and managing a team of analysts
• Experience of working in or alongside a Digital Analytics/data environment
• Experience working across a range of tools:
• Digital analytics tools (Google Analytics or equivalent)
• Digital experience platforms (Contentsquare/Hotjar/Medallia or equivalent)
• AB Testing Tools (Optimizely or equivalent)
• Visualisation tools (Looker Studio, Power BI or equivalent)
• A track record of using data to drive insights and recommendations
• Excellent analytical skills with the ability to draw concise insights across multiple data sets
• Strong stakeholder management and ability to work collaboratively across different teams
• Comfortable working across multiple projects concurrently
• An inquisitive thinker and team-player who is adept at using data to optimise and improve digital experience

Be Customer Focused - constantly improving our customers' experience

• I listen to my customers
• I use available data to help make decisions

Be Human - acting with humanity and care

• I do the right thing
• I am respectful

Be Curious - thrive on learning, thinking beyond the obvious

• I build and share new ideas
• I try new things and share my learnings

Be Agile - working with trust, pace and agility

• I have courage to be creative
• Done is better than perfect, I aim for 80/20

Be Inclusive - acting inclusively in diverse teams to work together

• I embrace allyship
• I have self-awareness and a desire to learn

Be Accountable - championing the plan to deliver results and growth

• I own my actions
• I understand the Kingfisher plan and how it relates to my role

At Kingfisher, we value the perspectives that any new team members bring, and we want to hear from you. We encourage you to apply for one of our roles even if you do not feel you meet 100% of the requirements.

In return, we offer an inclusive environment, where what you can achieve is limited only by your imagination! We encourage new ideas, actively support experimentation, and strive to build an environment where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here!

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.

Interested? Great, apply now and help us to Power the Possible.
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