Digital Marketing Specialist

What you'll do:

• Coach and train marketers in vertical-level best practices for digital marketing, specifically including SEM best-practices, tracking and analytics best-practices and conversation rate optimisation best-practices.
• Implement SEM campaigns including paid advertising, paid social campaigns and SEO.
• Centralise reporting on SEM to the Head of Digital Insights and Data Operations.
• Create and execute SEO tactics to ensure first-page rankings for top keywords, incorporate SEO best practices into the website architecture and content.
• Oversee digital analytics/ campaign tracking to monitor benchmarks, track success and refine campaigns for website, mobile, social media and content.
• Partner with central website support to drive annual program of A/B testing to improve conversion rates on event sites.
• Collaborate with event producers and marketing to ensure website conversion rate optimisation, specifically focusing on value propositions, call to action usage, messaging hierarchies and landing page optimisation.
• Support the creation of performance reports by the Marketing Managers, which show digital KPI's, source by channel analysis and traffic pace planning.

Qualifications

What you'll need:

• Google AdWords Certification.
• Google Analytics Individual Qualification (IQ).
• Significant experience in digital marketing and communications, growing a brand's presence, traffic and sales/conversions as well as tracking ROI.
• Educated to degree level or equivalent in Marketing, or a digital-related field
• A solid understanding of Google Analytics and related tracking technologies.
• Excellent knowledge of social media platforms, especially LinkedIn Ads, Facebook Ads, Twitter Ads, Pinterest, YouTube and Instagram, with a strong sense of different community behaviours and experience using social media to drive ROI and business goals.
• Experience with digital media buying and remarketing tactics.
• A solid understanding of how to analyse campaign effectiveness, recreate successful campaigns, and optimise sub-optimal campaigns.
• Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously.
• To be adept at quickly learning a broad array of technologies and applying that knowledge to real-world business problems.
• Proven success in a high-growth, rapidly changing environment.
• B2B events marketing experience and ability to adapt quickly to different business verticals.
• Experience with working and managing campaigns with external agencies.

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