Digital Marketing Specialist

Qualifications

• Educated to degree level or equivalent in Marketing, or a digital-related field
• Google AdWords Certification.
• Google Analytics Individual Qualification (IQ).
• Significant experience in digital marketing and communications, growing a brand's presence, traffic and sales/conversions as well as tracking ROI.
• A solid understanding of Google Analytics and related tracking technologies.
• Excellent knowledge of social media platforms, especially LinkedIn Ads, Facebook Ads, Twitter Ads, Pinterest, YouTube and Instagram, with a strong sense of different community behaviours and experience using social media to drive ROI and business goals.
• Experience with digital media buying and remarketing tactics.
• A solid understanding of how to analyse campaign effectiveness, recreate successful campaigns, and optimise sub-optimal campaigns.
• Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously.
• Adept at quickly learning a broad array of technologies and applying that knowledge to real world business problems.
• A proven success in a high growth, rapidly changing environment.
• B2B events marketing experience and ability to adapt quickly to different business verticals.
• Experience with working and managing campaigns with external agencies.

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