Digital Marketing Manager, Social Media

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REACH YOUR POTENTIAL | COLLABORATE WITH AMAZING PEOPLE | MAKE CHANGE HAPPEN

Do you have the skills, passion, and commitment to transform our clients for the better? Are you ready to be a changemaker? If so, join us.
North Highland is the world's leading change and transformation consultancy. Simply put, we make change happen like no one else and we're on the hunt for a Digital Marketing Manager in our London, UK office. Your primary responsibility will be overseeing our paid media and social media programs, including advertising campaign management, content creation, community engagement, and performance tracking. Day to day, you'll be responsible for effectively managing and optimizing our paid and organic social presence across channels, while supporting campaign amplification and managing our employee advocacy program.

HOW WILL YOU MAKE CHANGE HAPPEN?

You'll be working alongside other changemakers in our firm to elevate brand awareness and engagement through our owned social channels, integrated campaign support, and employee advocacy programs.

YOU WILL:

Social Media

• Develop and curate engaging social media content across platforms like LinkedIn, X (formerly Twitter), and Instagram
• Manage the end-to-end social media process, including content planning, targeting, scheduling, and reporting
• Generate, edit, publish and share compelling content consistently, ensuring consistent quality and branding across all social media assets.
• Communicate with followers, respond to queries, and monitor social listening topics
• Track performance metrics across social platforms to inform future strategies
• Stay current with social media trends and platform innovations

Employee Advocacy Platform (NH Now)

• Manage shareable content within the platform ensuring brand compliance, accuracy, professionalism, relevance, and proper categorization.
• Curate third-party content within the platform aligned to industry, capability, or firm strategy.
• Optimize and drive adoption through gamification initiatives (leaderboards, contests) and communications.
• Manage vendor relationship.
• Develop and distribute insights to key stakeholders.
• Host training and optimize training materials, while managing ongoing platform support, such as new user onboarding.

Advertising and Paid Media

• Develop and execute paid media strategies across various platforms including Google Ads, LinkedIn, MNTN, and programmatic channels
• Guide creative for advertising campaigns, ensuring alignment with brand guidelines and campaign objectives
• Support the development of compelling ad creative, copy, and assets that drive engagement
• Conduct creative testing to optimize performance across channels
• Manage advertising budget allocation and optimize spend across channels
• Maintain vendor relationships and evaluate new channel opportunities
• Other duties as assigned.

IDEALLY, WE'D LIKE:

While we hope you'll do a lot of learning and growing with us, there are a few things we would love to see from you. We are looking for someone with expertise in both paid media and social strategy, ready to create engaging campaigns that drive results. You're a data magician who's ready to turn your analytics know-how into action.

• Experience. 4-6+ years' experience in digital marketing, with emphasis in paid media management and social media strategy
• Attention to detail. Our digital marketing manager will be meticulous in reviewing and proofreading copy to ensure accuracy and consistency of our content across all channels.
• Passion and expertise in social media and multichannel campaigns. Ability to generate fresh and innovative ideas while adhering to brand guidelines. You'll be our firm expert in all things social and advertising, using your insight to improve engagement, following, and conversion. You will be empowered to keep your skills fresh by staying current on the latest social media channels and ad trends.
• Budget management. Experience managing and optimizing advertising budgets across channels
• Exceptional people, writing, presentation, and communications skills.
• Accountability and project management. Our lead will keep projects on track and manage time wisely.
• A bachelor's degree. Preferably in Business, Marketing, or related field with strong digital emphasis/interest. This must be from an accredited college or university.

EXPECTATIONS:

• Productivity - completes all work within the expected timeframe.
• Accuracy of Work - completes all work in an accurate manner with few, if any, mistakes (especially with data).
• Business Acumen - demonstrates capacity to operate role in line with the business needs, requirements, and changes.
• Relationship Management - forms and maximizes relationships with business partners through effective and timely communication, responsiveness, knowledge share, and a solution-oriented approach.
• Communication - provides clear messaging through emails, NH Weekly updates, power point presentations, etc. to inform and influence the business.
• Cultural Awareness - demonstrates and utilizes an awareness of our culture and how data impacts, informs, and influences our culture.

TRANSFORMING CLIENTS. TRANSFORMING CAREERS.

Success-for both our clients and our colleagues-is all about putting people first and doing great things together. We believe that when we work as one team, we can take action today to build lasting capability for tomorrow.

We strive to have the most enviable culture on the planet, inspiring people to reach their full potential. Here's how we make it happen:

• Intentional, flexible growth. We never want you to settle. Leading your own growth and transformation is your prerogative-one which we'll help you nurture and develop every step of the way. We'll inspire you to learn, teach, and ultimately carve your own path. That means you grow, we grow, and so do our clients.
• People-first, and then some. It goes without saying that people come first, but what comes next? Our people are always at the heart ; your wellbeing and success is built on a collective understanding that every one of us can be a coach, a friend, and a fantastic listener-regardless of job title. We think of it as a celebration of individuality, difference, and diversity.
• Make your own change happen. With us, your curiosity and creativity know no bounds. The reins are off. All we ask is that you have the courage to transform yourself and those around you-colleagues and clients alike. If you've got the drive to become a changemaker, we'll do the rest.

READY TO MAKE CHANGE HAPPEN?

North Highland makes change happen, helping businesses transform by placing people at the heart of every decision. It's how lasting progress is made. With our blend of workforce, customer, and operational expertise, we're recognized as the world's leading transformation consultancy. We broke new ground today, so tomorrow is easier to navigate.

Founded in 1992, North Highland is regularly named one of the best places to work. We are a proud member of Cordence Worldwide, a global network of truly connected consultancy firms with the ability to think and deliver together.

This means North Highland has more than 3,500 experts in 50+ offices around the globe on hand to partner with you.
For more information, visit northhighland.com and connect with us on LinkedIn, Twitter, Facebook, and Instagram.

Please note that applicants must be authorized to work in the United Kingdom without the need for visa sponsorship by North Highland. Work visa sponsorship will not be provided, either now or in the future, for this position.

North Highland is an Equal Employment Opportunity (EEO)/Affirmative Action employer. All qualified applicants will receive fair and impartial consideration without regard to race, color, sex, gender identity, religion, national origin, age, sexual orientation, disability, veteran status, or any other characteristic protected by law.

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