Digital Marketing Manager (PS)

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Company Description

Evelyn Partners is the UK's leading integrated wealth management and professional services group, with over 186 years of experience in helping generations of people and businesses to thrive. We offer an extensive range of financial and professional services to individuals, family trusts, professional intermediaries, charities and businesses.

We provide an award-winning service for our clients by employing the best people. Join us on our mission to place the power of good advice into more hands because we believe that everyone deserves access to good advice, regardless of where they're at in their financial journey.

An exceptional track record of growth and innovation is driven by our core values of: Personal, offering advice based on a true understanding of what matters to our clients; Partnership, working with our clients in a joined-up, collaborative way; and Performance, demonstrating a breadth and depth of advice expertise to deliver first-class results.

Read more about us and available career opportunities here: Wealth, accountancy and business advisory services / Evelyn Partners and Careers / Evelyn Partners

Job Description

To own the digital strategy for our Professional Services (PS) business through the creation and co-ordination of engaging, meaningful content and campaigns across digital channels (owned and paid) and manage the community profiles for our PS business.

Key Responsibilities

Social Media / Community Management

• Own our PS business social media channel ecosystem, leading on content strategy, governance and community management.
• Manage the social media platforms to increase engagement, followers and brand visibility.
• Regularly explore the best ways to find and engage new communities and audiences.
• Create, co-ordinate and publish engaging content through a mix of media (e.g. written and video) and across social platforms that align across business services, business life stage and regions.
• Help nurture our brand reputation by managing the online reviews about our company and brand across all relevant channels
• Take the lead on social media listening and escalate potential issues to stakeholders across the business, as required
• Moderate, generate and champion community interactions across our spectrum of channels, helping nurture and improve our reputation while also supporting the wider teams' business objectives
• Act as the organisation's leading subject matter expert on organic and paid social media, providing training and guidance as required to the business
• Manage and grow our colleague social advocacy programme, identifying the best opportunities for amplification and championing the programme internally

Paid digital advertising and campaign management

• Create and execute our paid digital marketing strategy to increase brand awareness and drive engagement.
• Partner with the Planning and campaigns team to provide recommendations and execute digital campaign strategies including keyword opportunities, campaign & channel structuring, targeting, display network in accordance with company goals.
• Create digital marketing campaigns (PPC/LinkedIN), ensuring they apply best in class execution across digital channels
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Work with the Planning & Campaigns & Marketing Services team to develop ad copy/assets, landing page and banners.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage, review, and perform daily account optimisations through relevant advertising platforms such as Google AdWords, Bing, and LinkedIn.

SEO

• Own the SEO strategy ensuring all digital elements compliment and work together for maximum effectiveness
• Partner with our content teams to develop and implement effective SEO strategies to drive relevant organic traffic and improve our online presence with our audiences and in line with our business objectives

• Provide recommendation on SEO opportunities, working with Planning and Campaigns team to develop copy, landing pages and content.
• Own and manage a content board (written and video) to schedule, align and repurpose content that can be used across channels

Other

• Keep pace with search engine, PPC & SEO industry trends and developments.
• Support the wider marcoms with planning and executing ideas and mechanics that help amplify our campaigns
• Monitor. track and report on KPIs for all digital marketing activity, providing insights and recommendations for opportunities and improvement
• Ensure compliance of all deliverables
• Work closely with the wider marketing team and business stakeholders
• Keep up to date with the latest trends, tools and best practices in digital marketing

Qualifications

Key Skills and Experience

Required

• At least 5 years experience in digital marketing - SEO, social media community management and content creation experience, with proof of success.
• Budget management and a track record of improving effectiveness of marketing spend
• A reliable team member with great planning and organisational skills, strong attention to detail and is able to balance multiple tasks while sticking to agreed timings
• Creative and enthusiastic who looks for new ideas and opportunities, has good copywriting skills and is able to consistently create engaging content
• You have experience in the Professional Services sector (this is an advantage but not required)

Professional Qualifications

• Relevant marketing or industry professional qualifications desirable although not essential
• University qualification desirable although not essential
• Evidence of staying up to date with technology developments on an ongoing basis

Key Competencies

• Organizational, planning and stakeholder management skills
• Excellent communication skills are essential
• Relationship-building skills - collaboration with internal teams
• Results orientation - delivering to deadlines and targets
• Creative and strategic marketer
• Commercial awareness - understanding profitable and scalable opportunities
• Enthusiasm and drive
• Resilience and enthusiasm
• Team player, with the ability to work in collaborative environment

Additional Information

As a colleague here at Evelyn Partners, you will have access to benefits that include:

• Competitive salary
• Private medical insurance
• Life assurance
• Pension contribution
• Hybrid working model (role dependant)
• Generous holiday package
• Option to purchase additional holiday
• Shared parental leave

We are proud to value the differences that a diverse workforce brings, representative of society and our clients. At Evelyn Partners we have a wide range of highly active employee resource groups and we're delivering multiple diversity, equity and inclusion initiatives across the organisation. It is our commitment to provide a workspace where all colleagues, regardless of identity, background, or circumstance, feel respected as individuals and feel that they can achieve their full potential and work in a safe, supportive, and inclusive environment.

We are happy to make any reasonable adjustments to accommodate for your needs throughout the application process. Please let your Recruiter know.