Digital Marketing Manager

Job Description

Contract: Fixed Term/Secondment - up to 12 months

Closing date: Wednesday 8th April

Recruitment Partner: Shannon Linton

We're looking for a dynamic Digital Marketing Manager to join our Activation team. In this role, you'll bring our brand and commercial priorities to life across our e-commerce platforms, driving engagement and growth through our owned digital channels.

What you'll be doing

As Digital Marketing Manager, you'll take ownership of key owned channels including email, on-site content, SMS, and SEO, while also supporting our retail partners. You'll work closely with creative teams to develop compelling, customer-first content that resonates and drives performance.

This role suits someone with a strong background in brand or digital marketing, who thrives in collaborative environments and uses data to inform decisions.

You'll see the direct impact of your work as you grow on-site traffic, improve engagement, increase conversions, and strengthen SEO performance across our digital ecosystem.

Key responsibilities

• Digital Marketing Execution & Campaign Planning: Lead the strategy, planning, implementation, and optimisation of digital marketing across e-commerce platforms and retail partners. Drive acquisition and retention through segmentation and personalisation across owned channels, with a focus on email, on-site content, SEO, merchandising, and SMS. Ensure all content aligns with E-E-A-T principles and builds web authority.
• Collaboration: Partner with activation teams and commercial managers to deliver a seamless omnichannel customer journey.
• Technology & Data: Work with e-commerce, IT, and tech teams to enhance the on-site experience. Support the implementation of third-party tools and services to improve customer journeys and enable deeper analytics (alongside CRO).
• Retail & Partner Support: Provide expertise and support to retail partners across on-site content, SEO, and email marketing.
• Performance Monitoring & Optimisation: Track, analyse, and report on channel and content performance. Use insights to optimise traffic, engagement, and conversion rates, and set KPIs across owned channels.
• Budget & Resource Management: Manage budgets, including tracking and forecasting.
• Team Management: Lead and develop a team to ensure both individual and business objectives are achieved.

What you'll need to have (our must-haves)

• Proven experience in brand or digital marketing, ideally with a focus on content and/or email marketing
• Strong track record in collaborative campaign planning, with excellent communication and stakeholder management skills
• Analytical mindset with confidence in data-driven decision-making and strong commercial awareness
• Customer-centric approach, with a deep understanding of consumer behaviour
• Experience with CMS and digital tools (e.g. TeePee, Adobe Experience Manager, Salesforce CMS, WordPress)
• Exposure to Customer Data Platforms, with the ability to support personalisation and journey optimisation
• Proficiency in analytics tools such as Google Analytics 360, GA4, or Adobe Analytics

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by No7 Beauty Company and may not be accurate.

Who we are

Five iconic brands make up No7 Beauty Company: No7, Liz Earle, Soap & Glory, Botanics and Sleek MakeUP. We believe in creating the best in beauty for everyone, from skin science to sustainability. We're known for products that deliver results and do good along the way. We're proud to be an equal opportunity employer, creating an inclusive workplace where our colleagues are empowered to be themselves and where diversity, equity and inclusion are part of how we do things, every day.

What's next

If this sounds like the role for you, we'd love to hear from you. If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.