Digital Marketing Manager
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Digital Manager Marketing - VetPartners, York
We are keen to welcome a Digital Marketing Manager, who will provide direction and support to the UK Digital team; a team of web designers, analytics, SEO and PPC executives in the UK, as well manage support agencies.
This role will involve overseeing and executing digital marketing strategies across various platforms to drive client engagement, brand awareness, lead generation, and organic growth, for our Veterinary Practices, across the UK and Ireland.
Our numerous practices have individual websites; presenting their services to a local audience, in each case.
The Digital Manager will provide the best client user experience across digital channels to support practices organic growth and will support VetPartners' online awareness and reputation across UK and Ireland.
What you will be doing:
Lead/coach/develop the 5 person UK Digital Marketing Team:
o Work in close collaboration with the wider Marketing team, the Communications and Design team to deliver best in practice digital initiatives
o Share and exchange best practices with countries' Digital teams and agencies where appropriate
Deliver a great online user experience and strong visibility to practices supporting organic growth:
o Manage and evolve +200 practices/businesses websites across the UK and Ireland
o Optimize website effectiveness through analytics and SEO
o Apply a strong understanding and proven practical experience of building websites
o Support practices growth through a strong, practical understanding and implementation of PPC activity
Drive VetPartners awareness and reputation online:
o Management and ongoing development of the corporate website (Group and UK and Ireland)
o Including optimization of content and functionalities
Manage the infrastructure and advance functionality and design:
o Manage and develop relationships with key agencies
o Oversee the performance and effectiveness of the digital marketing tech stack
o Partner with IT teams to translate business and marketing requirements while launching new functionality and tools as needed
Drive innovation:
o Regularly seek out knowledge and insights to improve and evolve the tech stack and processes
What we are looking for:
Essential:
o Strong experience leading digital marketing teams and delivering measurable results.
o Strong knowledge of SEO, SEM, and digital advertising platforms (e.g., Google Ads).
o Experience with analytics tools (Google Analytics, HubSpot, Hot Jar and Acuranker etc.).
o Experience building websites (ideally on WordPress).
o Confident communicator who can collaborate across functions and manage multiple projects.
o Analytical and problem-solving: ability to use data to gain insights and drive decisions.
Nice to have:
o Experience working across multi-site or franchise-style businesses.
o Familiarity with additional tools such as Hotjar or AccuRanker.
Why join us:
o A high-impact leadership role with real influence on growth and innovation.
o The opportunity to shape digital strategy across a large, purpose-led organisation.
o A collaborative marketing team that values new ideas and continuous improvement.
o A supportive culture focused on practices and operational excellence.
o Office base in York with flexibility to balance office (at least 3 days per week) and home working.