Digital Marketing Manager

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Who we are?

Silverfin is a cutting-edge cloud software solution built by accountants, for accountants.

Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we've been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work.

Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance.

In 2023, Silverfin became part of the Visma Group, joining one of Europe's leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry.

Today, Silverfin is trusted by over 930 firms across 16 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore.

Headquartered in Ghent, with offices in London, Luxembourg, and Gouda (NL), we're a team of over 180 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting.

Your role

As our Digital Marketing Manager, you'll be part of a collaborative, high performing marketing team, working to generate leads and awareness from target customers for our growing SaaS company headquartered in Gent, Belgium. You'll lead the digital activities that support success in our current product markets of Belgium, Luxembourg, the Netherlands and the UK and our global platform markets.

Your responsibilities

• Creating and managing our digital marketing strategy, prioritising and delivering key digital projects in line with KPI's. Ensure these meet the needs of business unit acquisition and retention goals.
• Our website is a crucial component of the digital strategy and requires a development roadmap. Ensure this is created and executed (via internal and external resources) inline with brand guidelines and focuses on enhancing search engine rankings, boosting traffic, generating leads, and optimising conversion.
• Ensuring a digital content strategy that includes a strong SEO focus, initiatives to create assets, deliver backlinks and align content generation activities to increase awareness and engagement with Silverfin products.
• Collaborate with product and customer marketing specialists, design and internal stakeholders such as the People team, to ensure our online communication activities are aligned and optimised where digital content is involved.
• Ensure we can react quickly to opportunities and changes in the digital landscape.
• Champion growing the digital channel to be a key marketing tool for the business that can deliver leads and conversion ratios more efficiently than sales tactics alone.
• Ensuring dedicated focus on our marketing automation lead generation programmes, providing frameworks and expertise that supports the business unit marketing leaders activities in prospect and customer nurture journeys.
• Overseeing web and digital campaigns, advising and supporting creation through to implementation and using a test and learn approach and analytics to measure success and grow the team's execution ability.
• Continually optimising the digital customers journeys across search, web and social, plus key digital media partnerships. Implement "always on" inbound marketing campaigns where this makes more sense to be centralised rather than per BU.
• Being accountable for creating and optimising interfaces between different digital platforms and our key business applications.
• Develop and measure performance, implications, and results of digital assets including SEO, SEM social media, website metrics and digital advertising.

Your performance & accountability

• We have lots of website visitors because its performing, interesting, well maintained and easy to change
• We have a content strategy - we produce more digital content to a plan, it's aligned to brand and value propositions and we are known as an authority on some chosen content topics.
• Our demand generation activities are creating and converting leads in our funnel at industry "best practice" levels or better.
• End to end campaigns leveraging digital channels are efficient and effective, meeting their ROI or test and learn objectives.
• SEO results improve significantly - we know what we want to achieve, we measure it and we show how we think we'll get there
• The marketing team values your expertise and frameworks - they don't feel controlled, but supported to align to digital marketing outcomes
• Our investment in systems is maximisedNew digital tools or technologies and trends are examined for relevance and we keep ahead of this fast changing discipline

Experience and Qualifications

• 5 years + experience in a digital marketing manager or similar role where you have developed and delivered complex projects including websites, automation and integrations.
• Experience creating and optimising customer journeys both lead generation and nurture
• Experience delivering conversion rate/funnel improvements across digital campaigns.

Skills and knowledge

• Project management skillsPeople management skillsReporting and analytical skills
• Writing, editing (photo/video/text), presentation skills
• Ability to identify metrics required to measure the performance of digital channels
• Google Analytics / Google Data Studio / Google Tag
• Manager Zapier / Klaviyo / Hotjar
• Heat Mapping / Scroll Mapping

Attitude and personality-related traits

• Data driven
• High energy
• Always- learning mindset

We care for you

• Be part of something bigger - Join a growing SaaS company that's now proudly part of Visma, Europe's leader in mission-critical cloud software.
• A connected team, wherever you are - Take part in regular team activities, retreats, and offsites to keep our culture thriving.
• Grow with us - Take advantage of career development opportunities and a personal training allowance to support your growth.
• Time to recharge - Enjoy our company-wide Wellbeing Days off each month (reviewed annually).
• Fair compensation - Receive a competitive rewards package with benefits tailored to your role.
• Flexibility with connection - We have a hybrid setup, with a minimum of two days a week in the office. However, we understand that life can be unpredictable, so we offer flexibility to accommodate unexpected events. Our offices in Belgium (Ghent), the UK (London - Old Street / Shoreditch), the Netherlands (Gouda), and Luxembourg provide great spaces to collaborate and connect.

How we work

At Silverfin, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We're committed to elevating talent by creating an environment where we can all thrive together.

We have a unique culture with our values as the backbone:

Who we are - Authentically human

How we think - With a growth mindset

How we act - Bravely, side by side

How we win - By doing what we love

At Silverfin we make our own way. We are constantly looking for new and innovative ways to move forward.

Continuous learning and development is encouraged to support your personal and professional growth. At the same time, this opens up many new opportunities that allow our people to grow with Silverfin, and often faster than with other companies. So many ambitious team members have already found their way to a new challenge within Silverfin.

We want you to reach your full potential. To get you there, we don't want to think in boxes and over-structure things. So your options are not limited to 1 team or 1 career track. Your talent, motivation and potential play a crucial role in evolving across the teams into new roles.