Digital Marketing Manager

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Overview

Do you want to be help enrich the lives of learners worldwide?

At RM, we've been pioneers of education technology since 1973. We provide technology and resources to the education sector supporting over 10 million students around the world. We work with 28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes worldwide.

What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification, we partner with schools, examination boards, central governments and other professional institutions, to enrich the lives of learners.

Responsibilities

Job Purpose

We are looking for an experienced and driven Digital Marketing Manager to shape and lead our online marketing strategies. The candidate will be responsible for leading the design and execution of exciting and engaging digital marketing campaigns that promote the RM Assessment brand, solutions and services and engage our global target markets across multiple digital channels. This role will specialise in leveraging content, PR, social media, community management and digital advertising to meet marketing strategy goals.

This role requires expertise in effective and creative use of digital marketing channels, data driven marketing, product marketing, SEO/SEM, email campaigns and social media strategies. The successful candidate will be responsible for increasing brand awareness and clarity, increasing solution/product awareness, drive website traffic and generating qualified leads and sales.

Key Responsibilities:

Develop and implement a dynamic and engaging digital marketing strategy that:

• Supports the overall RM Assessment Product Marketing strategy and support Go to Market plans as defined by the Product & PR Marketing Manager;
• Optimises the effective use of digital channels such as website, social media, email, SEO, SEM, advertising and partner channels;
• Drives clear and strong brand awareness in the market;
• Drives and promotes strong awareness of RM solutions and services in the market by making effective and creative use of product marketing content;
• Provides clear data on the effectiveness of marketing content and activities that drives measurable adjustments and improves outcomes in terms of engagement and qualified lead generation;

Define and implement a digital marketing capability that:

• Defines the tools and services needed to support the digital marketing strategy in an impactful and effective way;
• Support and delivers strategy for brand promotion, PR and product marketing tailored to RM's target markets, leading the digital campaigns that align with growth potential;
• Delivers within agreed budgets
• Taking leadership for the Marketing team on the digital marketing relating to marketing activities and campaigns;
• Adheres to company wide digital strategies, polices and processes at all times;
• Demonstrate cost effective use of digital marketing channels that deliver outcomes;
• Constantly ensuring you are proactively up to date with the latest tools, technologies and trends in digital marketing.

Other responsibilities day to day:

• Working with the RM creative team to lead them through coaching that supports them to deliver top quality digital content that is impactful, engaging and on brand;
• Working with the Marketing Team to lead digital marketing support to marketing campaigns targeting different segments, regions and personas throughout the customer journey.
• Lead and execute the development of social media calendars and campaigns that support and promote the brand and PR calendar set out by the Product and PR Marketing Manager.
• You will provide expertise and advice to the Marketing team to help develop and execute strong online advertising plans;
• Create, measure and manage a channel focused approach to SEO/SEM - demonstrating effective ability to reach and engage with target markets online.
• Work with other specialists within the Marketing Team to ensure campaigns and messages are effectively promoted and supported through digital channels in alignment with the Marketing Team best practices and processes.

Main Responsibilities

• Digital Marketing Strategy / policies / resource planning & mgt
• Supporting Campaign Development, Execution and Analysis
• Personal development

Experience

Knowledge, Skills & Experience

• Good Collaborator: You must be experienced at working as part of a collaborative marketing team to deliver on marketing goals together.
• Marketing planning: experience creating, and delivering a digital marketing plan and strategy that delivers demonstrable customer engagement and business growth.
• Digital Marketing skills: expertise in effective and creative use of digital marketing channels, data driven marketing, product marketing, SEO/SEM, email campaigns and social media strategies,
• Qualifications: Professional, graduate or post graduate qualifications in Marketing (e.g. CIM), Business or Communications is desirable.
• Marketing campaign development: Experience of developing and executing marketing activities as a team for content (PR and thought leadership, blog, website, social media), producing and briefing creative teams (Video and graphics) digital advertising (search, social ads and re-marketing), email strategy, industry events and sponsorship.
• Customer insight: working with qualitative and quantitative data to create and develop marketing plans that address customer needs. Identifying gaps in market research knowledge and proposing solutions to fill those gaps.
• Reporting: confident analysing marketing activities and data to understand what worked (and what didn't) and why.
• Delegation, collaboration and understanding: You will work closely with the Marketing Team bringing your specialism into the group and using the specialisms of others within the group. You will work as a team to influence a variety of stakeholders (inside and outside RM), to understand the market and the proposition, creating innovative and engaging marketing approaches to meet RM Assessment's marketing goals.
• Communication: professional, presentable, dependable and self-motivated. Excellent interpersonal and team working skills. Experience of building positive working relationships with senior leadership teams.
• Planning and organisation: excellent understanding of what is involved in developing a content marketing plan - managing tasks simultaneously, accurately and according to priority.
• B2B experience: whilst a background in the assessment or edtech sectors is not a pre-requisite, a good understanding of using content and digital marketing as part of a B2B marketing funnel is essential.
• Driven: being brave inmaking sound recommendations based on fact and experience, with a focus on tangible results-orientated outcomes.
• Tenacious and self-motivated: someone who is curious, yet disciplined; who does not need to be told what to do but seeks to contribute; someone who is tenacious and looks for alternatives.

What's in it for you?

At RM we have "My Work Blend @RM" which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working.

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we're committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.

Unfortunately, we are unable to offer sponsorship for this role.