Marketing Manager

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Optime is an award-winning recruitment agency specialising in the aviation sector. Featured in the Recruiter Hot100 and Fast50 lists for 2024, Optime is renowned for delivering top-tier staffing solutions to airport clients. As we continue our growth trajectory, we seek an innovative Marketing Manager to amplify our brand presence and reinforce our position as industry leaders.

This role is perfect for an experienced marketer aiming to elevate their career by establishing and leading our marketing efforts. Your strategic and creative contributions will shape our external communications, playing a crucial role in our ongoing success.

What We Offer

• A central role in a rapidly growing company with significant potential for career advancement.
• The opportunity to establish the marketing department from the ground up and shape the company's strategic direction.
• A competitive salary of £50,000 per annum + other benefits.
• Hybrid working options (Minimum 4 days per week office based in Crawley, RH10 1BQ).

Key Responsibilities

• Campaign Development: Craft and execute comprehensive marketing campaigns focused on sales and lead generation.
• Strategic Marketing: Develop and implement a full marketing plan, aligning with business goals and driving market engagement.
• Product Marketing: Lead strategic marketing initiatives for our workforce management product to enhance market penetration and user adoption.
• Digital Marketing: Implement and analyse SEO and PPC strategies to drive traffic and optimise digital marketing performance.
• Social Media Oversight: Work closely with our social media agency partner to guide and innovate content strategies, ensuring brand consistency and engagement.
• Brand Enhancement: Utilise SEO techniques and creative campaigns to significantly elevate brand awareness.
• Content Generation: Engage deeply with our operations to capture and share impactful stories and company news.
• Communications Management: Maintain oversight of all internal and external communications, upholding our brand ethos and meeting the diverse needs of our employees and agency workforce.
• Thought Leadership: Contribute regular insightful blog posts that affirm Optime as thought leaders in the aviation recruitment sector.
• PR Collaboration: Collaborate with the PR team to synergise media strategies and amplify our outreach.
• Creative Production: Harness Adobe Creative Suite to generate compelling visual content that supports our marketing objectives.

Candidate ProfileWe are searching for a candidate with a proven track record in creating, implementing, and analysing effective marketing strategies. The ideal candidate will display:

• A strong, results-oriented portfolio demonstrating successful brand visibility and engagement enhancements.
• Proficient management of social media platforms and innovative content creation.
• Exceptional communication skills, both written and verbal.
• Expertise in SEO, content management systems, and preferably Adobe Creative Suite.
• A proactive and creative approach to marketing strategies.
• A Bachelor's degree in Marketing, Communications, or a related field.

How to ApplyAre you ready to drive Optime's market leadership? Submit your CV and let's explore how your expertise can help shape the future of aviation recruitment. We are excited to welcome a passionate marketing professional to our team.