Digital Marketing Manager

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Job Description

What's in it for you?

Being a part of M&S is exactly that - becoming a part and playing your part. We're an inclusive, dynamic, exciting, and always evolving business built on core values.

Here are some of the benefits we offer that make working for M&S just that little bit more special...

• 20% colleague discount across all M&S products and many of our third party branded products for you and one member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days.
• We have discretionary bonus schemes depending on your role and our business performance.
• Get cover for twice your salary up to age 70 (double with our Pension Plan).
• We'll help you save through our Pension Savings Plan, Share Buy and Sharesave schemes.
• Save on everyday costs through discounts and offers and get access to great health benefits.
• Bike/accessory hire with Cycle to Work and save on tax and national insurance.
• Buy the latest technology with interest-free financing directly from your salary.
• Get access to resources to support your wellbeing, including a free virtual GP service.
• Support your favourite charities by donating through your pay or volunteering for them.
• Industry-leading maternity, paternity, adoption and neo-natal policies, providing support and flexibility for you and your family.

What you'll do

As Digital Marketing Manager for international online, you will be leading a team of talented individuals working across performance and acquisition channels including paid & organic search, social media, PR & influencers, display and affiliates. Your role will be crucial in developing our cross-channel fertilisation strategy underpinned by industry leading data & measurement capabilities.

Putting the customer at the heart of all decision making, you will be responsible for driving brand awareness for international markets crafting a brand narrative that deeply resonates with international customers. You will collaborate with key UK marketing stakeholders to translate the best of M&S into localised campaign strategies with the support of the campaign planning manager. You will translate a compelling content strategy into an innovative paid media strategy ensuring you are drawing upon expertise from our strategic partnerships with Google, Meta and external media agency.

Customer acquisition will be a key focus particularly across our European online-only markets. The role requires an expert in balancing acquisition and retention led strategies simultaneously to deliver profitable growth. A robust and agile forecasting methodology will be the backbone of this role requiring an individual who is just as confident in creative & content as they are in analytical rigor.

• Line manage team of channel specialists; coaching each individual to set stretching objectives and develop their own skill sets to enable them to progress within their roles and the broader business
• Develop a truly integrated approach to digital campaigns including audience planning and measurement framework, adopting a full funnel customer first channel methodology
• Define a market leading measurement & attribution solution alongside a robust test & learn roadmap to enable M&S to make better budget decisions to drive incrementality
• Co-ordinate paid media channel forecasting working closely with commercial and finance teams to ensure 100% alignment and understanding
• Strategic agency management of key partners including PR agency, Media agency, SEO agency and Affiliate partners, ensuring we are getting the service level needed to drive efficiencies
• Demonstrate and champion the role of paid media & SEO channels across the wider business to gain support and investment to drive these channels
• Adapting to new platforms and tools as they emerge, demonstrating a willingness to learn and experiment with cutting-edge solutions

Who you are

• People and talent management expertise to coach individuals to develop their skill sets and progress within their roles
• Excellent stakeholder management, with proven experience of influencing in a complex business
• A history of delivering short- and long-term customer targets, demonstrating a results-driven approach
• Confidence in managing external agency/supplier relationships that involve significant budgets
• A passion for identifying and leading innovative marketing activity
• Strong digital analytics capability and experience using marketing tools such as Adobe analytics, Google Search Ads 360, and Facebook/Instagram Ads Manager
• Being highly numerate and able to thrive in a fact and data-driven environment

Everyone's Welcome

M&S is ready to push boundaries to lead the retail industry into a greener, speedier, more inspiring digital era. That's why we're revolutionising how we work and offering our most exciting opportunities yet. There's never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact.

We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.

If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.

#LI-CA1 #LI-Hybrid

About Us

M&S is ready to push boundaries to lead the industry into a greener, speedier, more inspiring digital era. That's why we're revolutionising how we work and offering our most exciting opportunities yet. There's never been a better time to be part of our team.

Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process and we are happy to talk smart/flexible working.

About the Team

Marks and Spencer is a unique British heritage brand with a history of 'firsts' and we enjoy the fact that everything we do has the potential to impact and delight over 29 million customers daily.

Our International business is now being invested in and the results are starting to show as we outgrow competitors. M&S has a significant International presence: 433 wholly owned, jointly owned or franchised stores in 56 territories across Europe, Asia and Middle East and have online sites in over 100 markets.

We have a team in place who share some impressive International experience and have created a clear strategy which will deliver ambitious goals. We have the benefits of being a smaller team, we've removed unnecessary rules and we want entrepreneurial thinking. There is a lot to do and we'd like your expertise.