Digital Marketing Manager

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Global Karting League is seeking a hands-on Digital Marketing Manager to drive our global user acquisition efforts, as we rapidly expand our disruptive electric karting operation internationally.

Why this opportunity?

This is a rare chance to join a truly innovative and disruptive company that is revolutionising the motorsport pathway. Founded by former Ferrari F1 engineer Rob Smedley, we've already taken the UK by storm and have our sights set on rapid global expansion.

As the Digital Marketing Manager, you'll be getting in at a pivotal growth stage. With a startup mindset, you'll get to roll up your sleeves and be hands-on executing creative, data-driven campaigns that introduce our exciting offering to the world.

This role offers a benefits package including private healthcare and a hybrid working environment. You'll report into a seasoned leader who has scaled multiple successful startups.

Responsibilities

• Drive user acquisition and retention across digital channels (paid social, SEM, SEO, etc.).

• Plan and execute innovative digital marketing campaigns tailored to new global markets.

• Manage and optimise spend across digital performance marketing channels.

• Conduct in-depth web analytics, user behaviour tracking, and conversion optimisation.

• Leverage data to generate insights and inform digital marketing strategy adjustments.

• Continuously explore new digital marketing tactics to reach and nurture our global audience.

Requirements

• 4+ years of hands-on, execution experience across digital marketing channels.

• Preference for either high-growth startup or agency-side experience.

• Ability to thrive in an ambiguous, rapidly changing startup environment.

Technical Skills

• Advanced working knowledge of web analytics tools like Google Analytics.

• Experience utilising SEO research/analysis tools like Ahrefs, SEMrush.

• Skilled at analysing data, building reports/dashboards and deriving insights.

• Proficient with marketing automation/CRM platforms - HubSpot an advantage.

• Ability to integrate and make sense of data across multiple tools/sources.

• Skilled with user funnel creation and optimisation. Webflow experience an advantage.

Educational Requirements

• Bachelor's degree preferred, but not strictly required.

• Relevant experience and proven skills in digital marketing channels are more important.

Industry Experience

• No specific motorsport industry experience is required.

• However, experience executing digital marketing for a company that expanded internationally is highly preferred.

• Experience in the events or festival space would be an advantage.

Desired Skills / Attributes

• Strategic and analytical thinking.

• Creativity in campaigning and marketing tactics.

• Strong communication and presentation skills.

• Data-driven mindset and comfort with numbers.

• Ability to think globally and localise approach.

• Entrepreneurial spirit to thrive in a fast-paced startup.