Digital Marketing Manager

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Mitek (NASDAQ: MITK) is a global leader in digital & biometric identity authentication, fraud prevention, and mobile deposit solutions. Our verified identity platform and advanced image capture solutions are built on the latest advancements in biometric recognition, artificial intelligence, computer vision and machine learning, and trusted by over 7,500 organizations worldwide. We are headquartered in San Diego, California, with operations in the United Kingdom, Spain, France, Mexico, and the Netherlands. Visit us at www.miteksystems.com.

At Mitek, we believe that teams are stronger and more innovative when they have the range of opinions and perspectives that come from diversity. Very simply, we know that diversity is a foundational strength for our organization. A diverse workforce makes for stronger teams as a wider breadth of thinking and experience broadens the power of our collective mind. Building stronger teams is foundational to serving our customers comprehensively, innovating our products and solutions, and enabling more impactful decision-making across our business.

We are Virtual 1st! Whether you choose to work remotely from your home office or in-person from one of Mitek's offices, our practices, processes and tools are designed to enable your success. At Mitek, the Future of Work is about flexibility and preference wherever and whenever we are working.

Summary

The Digital Marketing Manager is responsible for understanding the primary market segments and the associated customer needs to support the development and execute regionalised marketing campaigns that drive awareness and revenue in Northern Europe.

Mitek's Digital Marketing Manager must be a confident digital marketer who can leverage all marketing facets to engage with customers and meet associated goals. This role involves supporting cross-functional teams.

What You Will Do (Core Responsibilities):

Campaign Development and Execution:

• Assist in creating and implementing multi-channel marketing campaigns across major digital channels (social media, display ads, content syndication, etc) to achieve growth targets.

Customer Value Strategies:

• Support strategies to maximise customer lifetime value by reducing churn, optimising upsell/cross-sell rates, and encouraging customer referrals.

Marketing Collaboration:

• Work across the marketing function (product and operations) to develop, own and implement regional lead generation programmes.

ROI Evaluation:

• Assist in evaluating marketing activities' return on investment (ROI), tracking key metrics across all marketing initiatives to report back across the business.

Performance Monitoring:

• Monitor, report and optimise the performance of marketing campaigns.

Activity Calendar Management:

• Maintain, communicate and promote the internal activity calendar externally.

Sales Team Collaboration:

• Work with regional sales teams to develop and enhance lead generation activity through digital channels with ROI front of mind.

• Develop partnerships with sales to deliver a seamless digital experience for customers and prospects, optimising for lead conversion from start to finish.

Who You Are (Soft Skills):

• Communication: Clear and concise communication, skilled in creating compelling content, delivering presentations, and adapting to various communication needs.
• Stakeholder Management: Demonstrated experience collaborating with various departments to ensure seamless execution and alignment with overall business objectives.
• Project Management: Strong project management skills, including coordinating and overseeing multiple projects simultaneously.
• Analytical Skills: Data-driven with strong analytical curiosity and a test-and-learn approach.

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What You Need (Qualifications):

• Proven experience: 3 to 5 years of overall marketing experience, with at least 3 years in digital demand generation roles.
• Technical Proficiency: Proven experience executing digital marketing tactics, knowledge of associated tools and proficiency in Salesforce and Pardot.
• Team Experience: Experience being part of a demand generation team that supported a B2B sales/revenue function.
• Market and Industry Expertise: Previous experience in B2B SaaS in UK/Europe.
• Availability to travel (2-3 times p/y across Europe and the US).

What would be nice (preferred skills & experience):

• Bachelor's degree in marketing or a related field.
• A growth mindset and an eager learner who is interested and passionate about digital demand generation best practices.
• Experience in the domain of identity or financial information services (FIS) is highly advantageous.
• Willingness tovisit the team and stakeholders in our London office (London Bridge)3-4 times monthly.

What we provide (Benefits):

• Competitive base salary.
• A bonus.
• Full remote contract.
• Home Office Allowance (up to £500).
• 25 days + 8 Bank Holidays.
• Private Healthcare.
• Life Insurance.
• Learning & Development: Up to £2,500.00 per year for any approved courses + License for LinkedIn Learning.
• Pension: Mitek contributes 6% of your base salary, and you contribute 3%.

£38,000 - £65,000 a year

The base salary offered will depend on the candidate's experience level, performance during the recruitment process, and alignment with Mitek's culture. Of course, we always strive to consider the candidate's salary expectations.

We take pride in enabling career growth in an environment of innovation and teamwork. Our commitment to all Mitekians is to do meaningful work that matters. Our culture is defined by delivering our best to our customers by providing high-value solutions and impactful outcomes, continuously challenging conventions, caring for each other through collaboration, and celebrating our successes. We are committed to creating competitive, equitable compensation & benefits programs and career development opportunities.

We sincerely appreciate your interest in Mitek. We know your time is valuable, and we look forward to the potential of speaking with you further!