Digital Marketing Executive - London or Amsterdam

The Role

The Digital Marketing Executive will work in the Live Events team across the Food Portfolio. The Food Portfolio consists of 2x leading brands in the health & nutrition industry, Vitafoods and Food Ingredients (Fi).

You will have practical knowledge and experience in running paid media campaigns, social media management and website management. You will have a good understanding of SEO best practices, and conversion rate optimization and have previous experience using web analytics platforms.

Job Summary/Responsibilities

• Manage paid media agency to ensure campaigns are fully optimized and delivering on target and budget
• Maintain websites, ensuring they are fully optimized for best practice SEO
• Build out tailored landing pages for campaigns and produce A/B test and optimization plans to increase conversion rate
• Own the social media calendar, this includes collaborating with marketing, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork/ video, post scheduling, and community management
• Develop in-depth knowledge of the target audience, and understand the digital behaviors of the Vitafoods & Fi audience, through continual testing and reporting on websites and campaign performance

Qualifications

Skills required

• Experience withmanaging and delivering digital marketing campaigns that hit channel KPIs, including Google ads, LinkedIn and/or Meta ads, organic social and SEO
• Previous experience with CMS platforms e.g. Adobe Experience Manager
• Previous experience of using design tools: e.g. Canva, Photoshop
• Previous experience working with web analytics platforms e.g. Google Analytics or Adobe Analytics
• Proactive approach to constant analysis and optimization
• Good communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously
• Copywriting skills
• Attention to detail
• Agency management is a bonus

Qualities needed :

• Collaborative worker
• Good communication/ interpersonal skills both written and verbal
• A positive 'can do' attitude, willing to go the extra mile and eager to develop new skills
• Willingness to help colleagues and share best practices
• Displays energy, enthusiasm and initiative
• Willingness to travel

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