Digital Marketing Executive - London or Amsterdam

The Role

The Digital Marketing Executive will work in the Live Events team across the Food Portfolio. The Food Portfolio consists of 2x leading brands in the health & nutrition industry, Vitafoods and Food Ingredients (Fi).

You will have practical knowledge and experience in running paid media campaigns, social media management and website management. You will have a good understanding of SEO best practices, conversion rate optimisation and have previous experience using web analytics platforms.

Job Summary/Responsibilities

• Manage paid media agency to ensure campaigns are fully optimised and delivering on target and on budget
• Maintain websites, ensuring they are fully optimised for best practice SEO
• Build out tailored landing pages for campaigns and produce A/B test and optmisation plans to increase conversion rate
• Own the social media calendar, this includes collaborating with marketing, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork/ video, post scheduling, and community management
• Develop an in-depth knowledge of the target audience, understand digital behaviours of the Vitafoods & Fi audience, through continual testing and reporting on websites and campaign performance

Qualifications

Skills required

• Experience withmanaging and delivering digital marketing campaigns that hit channel KPIs, including paid media, organic social and SEO
• Previous experience with CMS platforms e.g. Adobe Experience Manager
• Previous experience of using design tools: e.g. Canva, Photoshop
• Previous experience working with web analytics platforms e.g. Google Analytics or Adobe Analytics
• Proactive approach to constant analysis and optimisation
• Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously
• Excellent copywriting skills
• Strong attention to detail
• Agency management is a bonus

Qualities needed for culture fit

• Collaborative worker
• Excellent communication/ interpersonal skills both written and verbal
• A positive 'can do' attitude, willing to go the extra mile and eager to develop new skills
• Willingness to help colleagues and share best practices
• Displays energy, enthusiasm and initiative
• Willingness to travel

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