Digital Content Strategy Manager - New Business

BRAND: Publicis Media
Job Function: Content
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

OVERVIEW
Publicis Groupe is one of the world's largest communications holding companies, present in over 110 countries and employing about 100,000 professionals.. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity 3., Smart Media and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world. At Publicis Groupe, we've invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience. We call this Power of One. Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market.

THE SPIRIT OF VIVA LA DIFFERENCE
Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us. It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world.

Overview

ABOUT PUBLICIS CONTENT

Publicis Content is a multi-disciplinary team designed to navigate the modern multi-platform world, and publish content that people will really love to read, watch and share. Working across Influencers, Media Partnerships, Social and Web/Search, we plan, make and measure awesome content for global brands including Disney, COTY, HSBC, Essity, Sephora, Kering, and Nestlé. We are a tight team of 60, based in the Publicis Media hub in Television Centre, West London.

ABOUT THE ROLE

Content strategy is an essential part of our new business process, and we are looking for an ambitious individual to lead the effort on providing research, insight and ideation to global and UK pitches.

Using a blend of creativity and data-driven skills, you'll help shape the response to client briefs. You will template and coordinate the research techniques developed by our UK team to drive worldwide insights. You will use social listening, search trends, and other data sources to help planners tell compelling stories about how to approach the challenges of making and distributing content across their digital channels.

Working at the intersection of creative and media, this role offers valuable progression and experience for those wanting to learn and grow in the strategic side of marketing and advertising.

Responsibilities

What you'll be doing:

• Using a portfolio of cutting-edge digital data to capture relevant insights that will inform a client's content and planning decisions

• Supporting on new business pitches by consolidating search, social, and audience insights to present to planners and new business teams

• Project managing multi-market research outputs

Qualifications

What we're looking for:

• 3-5 years media/marketing experience - ideally in an agency planning/strategy role

• Strategic thinker who is comfortable around data

• A solid understanding of digital media and paid social

• Knowledge of tools and metrics which can measure the effectiveness of content (especially search and social listening data tools)

• Experience managing complex projects with multiple stakeholders

• Experience with campaign planning and strategy across digital media

DESIRED REQUIREMENTS

• Experience working with/in creative and production teams

• An eye for good creative and strong attention to detail

• SEO knowledge

• Management experience

Additional information

Benefits:

In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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