Digital Campaign Planning Manager

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Job Description

As our Digital Campaign Planning Manager, you will be responsible for the planning, briefing and coordination of digital campaign assets for key digital channels incl Paid Social, Display, Affiliates, Search and website homepage. You will report directly to the Digital Marketing Manager. This will provide you with a great opportunity to gain learnings across multiple digital marketing channels as the go-to person for campaigns.

You will work closely with our UK and INTL brand teams (who own the core creative outputs) and ensure assets are created that fit our INTL ecomm requirements. Where we do not have a core creative output from the business, you will work with channel managers and trading managers to brief our in-house studio to create relevant assets eg promotional creatives.

The planning stage will be extremely key. You will be expected to liaise with key stakeholders across the business to obtain relevant campaign information ahead of time and transfer that information to a centralised campaign planning document that you will own, update and communicate weekly to the international ecommerce team.

Your success in role will be measured by getting briefs right first time, hitting supply deadlines, clarity/accuracy of campaign information and positive feedback on your working relationships from your key stakeholders.

*Please note this is a 12-month FTC*

To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

We have a flexible / hybrid approach - talk to us about part time or job share opportunities in this role, if it's meaningful to you, it's important to us.

What's in it for you

Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special...

• After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

What you'll do

Your key accountabilities will include

• Work closely with channel managers across D2C and Marketplaces to plan, brief and coordinate digital campaign assets for digital channels incl Paid Social, Display, Affiliates, Search, Email and the website homepage
• Create, own and maintain a centralised campaign planning document
• Lead the briefing process for localised content and campaigns, ensuring the International brand and design team supply content that suits the needs of our International pure play markets where relevant (Mother's Day, Back to School, etc).
• Own the International Pure Play marketing campaign calendar, to ensure key events and campaigns are considered in quarterly planning sessions.
• Lead on Marketing priorities, direction and input (alongside Trade) for the process of placing the buys for the European distribution centre each season and review buys to support top up allocation

Who you are

Your skills and experience will include

• You have a passion for process with experience of structural set-ups that drive efficiencies and success
• You have experience of working with agencies and in-house creative teams (from either client or agency side) with an in-depth understanding of content production and media planning processes
• You have a digital mindset and have had experience executing both online and offline marketing strategies
• You are great with people and can influence stakeholders, peers and 'clients' alike to buy into your ideas
• You have a flexible, agile & forward-thinking mentality, delivering against project timelines and objectives but also know when to pivot to get the best outcome

Everyone's welcome

We are ambitious about the future of retail. We're disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

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