Digital Business Director

BRAND: Publicis Media
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world's largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe's entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

Our client is a recent and exciting win which includes multiple brands across different verticals including food & nutrition, pet and confectionary. The role is across biddable channels, with a focus on programmatic and it will cover 50+ European and Central Eurasian markets.

You will drive the biddable strategy and tactical execution across the account, set the operational processes and best practices across all disciplines and bring in innovation and transformation on the account. You will also be responsible for ensuring implementation and optimization goals are managed and delivered efficiently and to a high standard.

The role requires experience in leading a large team of biddable specialists, fostering a culture of excellence and people. You should be adept in translating the big vision into practical, actionable steps for you team, while also helping to translate tactical tests and pilots back into the overall vision. You will be responsible for a key part of the account so will need to strike the right balance of attention to detail and top level communication.

Responsibilities

Strategy & Media Planning

• Develop biddable strategies, ensuring implementation is actioned to a high standard across the team. The focus will be on programmatic to start with, but there is space to grow the scope into paid social and paid search disciplines

• Lead upfront media planning and strategic responses to global briefs

• Identify, scope and propose relevant new biddable opportunities that are aligned to broader business goals

• Represent biddable/ programmatic confidently and expertly in client meetings and leadership forums

• Lead quarterly reviews and strategic updates

• Hold platform partners to account on client service, performance, and innovation.

Leadership

• Build strong client relationships and present clear, strategic thinking

• Support and guide local market activation teams, aligning with global strategies

• Coach mid-level talent, support their growth through feedback and training

• Maintain high standards of delivery, process, and performance

• Act as a visible and supportive leader, set the tone for a high-performing and inclusive culture

• Recognise team wins and create an environment where people feel valued and motivated

• Act as a role model for behaviour, quality and professionalism

Data & Insights

• Ensure the team can interpret, action, and communicate insights

• Translate data and insights into clear, actionable media optimisations and recommendations

Operations

• Implement processes that ensure quality team output, including campaign planning and QA

• Own and reinforce Financial Quality Assurance processes within the team

• Continuously review team ways of working, improve team efficiencies and team wellbeing

• Collaborate with internal teams to remove blockers and support cross-functional initiatives

• Develop media investment frameworks across channels

• Set and run testing agendas to inform media recommendations

• Apply test learnings to optimise performance and guide planning cycles

Qualifications

• Extensive experience in digital channels with a focus on programmatic, strategy, team management, and client service

• A proactive leader who champions best practice and operational excellence

• Comfortable navigating complex clients and large projects

• A strong collaborator who brings people together to solve problems and deliver great work

Additional information

Publicis Groupe has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).