Digital and Social Analytics Manager

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Company Description

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Team

Mattel's EMEA Insights team is about insights, action and opportunities - not just endless data. We have been on a mission to move away from outdated perceptions of an Insight function as a data and information provider to being the storytellers and opportunity seekers inspiring the business to act across the region. Core to this is driving a culture of curiosity within broader Mattel so that everyone becomes agents for change, but crucially, ensuring our data systems run smoothly.

The Opportunity

Mattel's EMEA Insights team is seeking a Digital and Social Analytics Platform Manager who will be an outstanding addition to our Insights team, delivering accurate data and insightful analysis to drive data-based decision making. In this role you will have a passion for cementing Mattel's data foundation along with uncovering and analyzing impact, identifying trends, influencers and marketing or social opportunities for Mattel. The right person for this role is someone who is technically capable of handling data while passionate about bringing the voice of the consumer to the boardroom. The ideal candidate has experience to create data analysis frameworks to support a robust reporting and data environment leveraging social media analytics, digital campaign evaluation, and web analytics.

What Your Impact Will Be:

• You will be a critical enabler to lead, shape, and execute the vision for digital and social data analytics for the region
• The strategic owner of the data services ultimately leading to a single location of trusted data used across the business
• Improve the perception and usage of the data and analytics services
• Building strong relationships with key stakeholders, including executives, marketers, sales, and other leaders to understand their business needs, translate the needs into data requirements, and execute visualizations along with communicating progress, challenges, and opportunities
• Educate the markets on how to read and understand digital data and what actions to take to improve performance on key metrics
• Support and coordinate with the regional digital team, marketing organization and other key stakeholders through regular reporting and ad-hoc analyses to enable fast decision making, performance improvement and faster best practice sharing.

Qualifications

What We're Looking For:

Experience

• 6+ years working with large datasets, including data transformations, modelling, mapping in Google Big Query, SQL, Google Cloud Platform (GCP), Tableau
• Experience in analyzing datasets from platforms like Google Ads, YouTube Ads, Amazon Advertising, Facebook, Shopify, Google Analytics and other similar platforms
• Experience in analytics & visualisations platforms like Google Analytics, Tableau, Excel, SQL, GCP
• Strong communication skills - both verbal and written
• Ability to own projects from discovery through completion

Skills & Responsibilities

• Manage commercial relationships with third party suppliers and vendors
• Fully own the data integration and dashboarding lifecycle, including connecting, transforming, auditing and visualising data
  • Oversee development of new API and flat file data connections in collaboration with data owners and ETL vendor, as well as maintenance of existing processes.
  • Lead requirements workshops & create relevant documentation in collaboration with stakeholders
  • Manage version control for documentation and sign off requirements
  • Develop reporting datasets in Google Cloud Platform, in collaboration with vendor partners.
  • Build Tableau dashboards for various data sources
  • Manage dashboard adoption & enablement
• Oversee data quality, data compliance, taxonomy & governance processesDeliver a strong understanding of digital and media KPI's for various online channels like Google Ads, YouTube Ads, Amazon Advertising, Facebook, Shopify, Google Analytics and other similar platforms.
• Ability to efficiently handle multiple projects in a fast-paced regional environment, adapt to shifting priorities and be able to communicate complex issues in a clear manner
• Proficient in Microsoft Office tools (Excel, PowerPoint, Word, etc.)
• Excellent interpersonal, communication, organizational, verbal, and written skills
• Collaborative and inclusive team player with the ability to network with a broad range of stakeholders

Education

• Bachelor's degree in areas of Business, Mathematics, Data Science, or related field or equivalent experience

Additional Information

What It's Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company's Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos To Watch
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