Digital Ad Tech Manager

BRAND: Publicis Media
Job Function: Technology
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

OVERVIEW
Publicis Groupe is one of the world's largest communications holding companies, present in over 110 countries and employing about 100,000 professionals.. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity 3., Smart Media and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world. At Publicis Groupe, we've invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience. We call this Power of One. Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market.

THE SPIRIT OF VIVA LA DIFFERENCE
Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us. It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world.

Overview

Shape the Future of Ad Tech with Publicis Media

At Publicis Media, we don't just keep up with change - we lead it. As part of Publicis Groupe, one of the world's largest communications groups, we're building the future of media and data by uniting technology, strategy, and talent.

We're looking for a Digital Ad Tech Manager to join our TAAG (Technology and Activation Group) team - the global experts powering ad technology, data activation, and measurement across the Groupe.

About the Role

You'll be at the heart of global ad operations and digital measurement. This role blends hands-on technical expertise with strategic leadership, delivering best-in-class support across tagging, trafficking, data governance, and vendor management for major clients.

You'll work closely with digital and analytics teams, helping clients mature their ad tech stacks while ensuring flawless campaign execution and data accuracy.

Responsibilities

• Lead ad tech initiatives globally (e.g. Attribution Modeling, CMPs, DCO, MMPs, TMS).
• Manage and optimize ad tagging, trafficking, and measurement solutions.
• Act as a strategic partner and escalation point for global clients.
• Collaborate across digital, analytics, and client teams to develop integrated ad tech roadmaps.
• Audit and implement solutions across GA4, Adobe Launch, CM360, and other platforms.
• Drive vendor relationships (IAS, DoubleVerify, Tealium, Flashtalking, etc.).
• Contribute to global TAAG playbooks, training, and knowledge sharing.
• Work closely with data governance to ensure taxonomy and data accuracy.

Qualifications

• Strong experience in digital media, ad tech, or marketing tech roles (agency or platform side).
• Proven experience with ad servers (CM360, Flashtalking, Adform), web analytics tools (GA4, Adobe), and tag management systems (GTM, Tealium, Adobe Launch).
• Strong problem-solving and project management skills.
• Ability to communicate complex technical ideas clearly to internal teams and clients.
• Comfortable working cross-functionally and internationally.
• A collaborative mindset and drive to build smarter, scalable tech solutions.

Additional information

Benefits:

In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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