Business Director

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NewGen - Business Director

Location: LDN office

Hybrid - Tuesday, Wednesday and Thursday in office.

Welcome to NewGen, we're a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London, Manchester, and New York. We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creative and creators to drive meaningful impact. As a fast-growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity, and innovation to deliver work that actually cuts through, connects and creates conversation.

Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world's biggest brands. Privately owned and built to challenge the big networks and stale traditional agencies, we move fast, live social, and know that our fresh ideas can compete with anyone. In fact, we know it's the only way to deliver work consumers care about.

Our work is trusted by some of the world's biggest brands, including Pepsi, Samsung, Amazon, SEGA and CashApp. Just as importantly, we're the agency of choice for leading creators shaping culture today - from KSI and Amelia Dimoldenberg to PewDiePie. When the people driving conversations and influencing audiences trust us, it's no surprise that the world's most ambitious brands do too.

Want to join the team? here are our non-negotiables:

• Energy - Get involved, be heard, and contribute. This isn't the place for an easy ride - we want people who bring energy and ideas.
• Quality - Quality comes first. If it doesn't feel right, speak up. Everything we create should push boundaries and break new ground.
• Collaboration - We win as a team. No egos, no judgment - just support, collaboration, and collective success.
  Creativity - We thrive on fresh thinking. New ideas and bold approaches are what keep us moving forward.
• Partnership - Be a great partner to our clients. Everything we do should deliver on their objectives and create a positive, collaborative experience. This is paramount.

The Role

We're looking for an accomplished Business Director who can combine strategic vision with hands-on leadership. Someone who thrives in fast-moving environments, brings energy and clarity to their team, and knows how to build lasting client partnerships. You'll balance creativity with commercial focus, guiding your team to deliver brilliant, socially-led work while keeping a sharp eye on growth and profitability. Above all, we want someone who can act as a trusted advisor to clients, a motivating leader to their team and a driving force in helping NewGen challenge the big networks.

As a Business Director at NewGen, you will:

1. Lead and inspire your team - Manage and mentor a growing account team, fostering a collaborative, high-performance culture where everyone feels supported and empowered to do their best work.
2. Drive client success - Act as the senior point of contact, building strong, long-term relationships and becoming a trusted partner who understands their business, challenges, and goals.
3. Own commercial responsibility - Oversee account profitability and growth, identifying opportunities to expand relationships while ensuring projects are delivered on time, on budget, and to the highest standard.
4. Deliver strategic thinking - Guide the development of innovative, socially-led campaigns and activations that push creative boundaries while delivering measurable impact.
5. Champion collaboration - Work closely with internal teams across creative, strategy, and production to ensure seamless delivery and a consistently excellent client experience.
   Shape the future of the agency - Play a key role in driving NewGen's ambition to challenge the big networks by bringing entrepreneurial energy, fresh thinking, and a commitment to doing things differently.

Social first x brand impact

Being socially native is at the heart of everything we do at NewGen. We're not an advertising agency - we live and breathe culture, constantly plugged into the trends, conversations, and creators that are shaping the world. To succeed here, you need a deep understanding of the creator landscape, an instinct for what resonates online, and the ability to translate trends and cultural insight into work that feels authentic, bold, and social-first. This mindset allows us to create campaigns that don't just reach audiences, but actively engage and inspire them.

It's ok to be 'chronically online'.

These aren't mandatories, but we'd love you to have:

• 10+ years experience managing large accounts or global clients
• Deep knowledge of social media trends, platforms, and creator culture

• Experience in managing multiple, large client portfolios and teams
• Proven track record of winning new business or pitching creative campaigns
• Strong network within the social and creator space
• Experience working in fast-paced, agency environments
• Ability to translate creative ideas into measurable business results
  Familiarity with influencer marketing and content strategy
• Exceptional presentation and communication skills
• Comfortable using project management tools
  Experience mentoring or developing junior team members

Benefits package:

• 28 days holiday per year, including bank holidays as well as a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation).
• Additional birthday day off.
• Christmas closure period.
• Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)
• Access to Aviva Healthcare for private medical insurance.
• Enhanced Maternity & Paternity policy and enhanced policies for same sex and non binary couples.
• Enhanced compassionate leave so you can genuinely take the time you need.
• Flexible working hours give you an earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life.
• Company summer and winter social gatherings and away days.
• Community days - we give you time off to go support a cause you believe in!