Demand Generation Marketing Manager

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Job Purpose and Summary

Canon UK are looking for a Demand Generation Marketing Manager - you will be responsible for developing and executing strategies to generate and nurture leads, driving revenue growth for both direct and indirect channel. This role requires a strategic thinker with a deep understanding of marketing funnels, data analysis, and a passion for creating impactful marketing campaigns. As well as being a key member of the B2B Marketing Management team and leading the demand generation marketing organisation. Your team will design, govern and implement online and offline campaigns, demand generation and customer journey blueprints, including key events strategy overseing specific customer, segment, and persona proposition development to ensure alignment between end user needs and our B2B portfolio. Accountable for setting the Demand Generation annual budget and tracking performance.

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.
Do you match with this role? Do not hesitate and apply! You will be part of an energetic and innovative environment with more than 50 different nationalities at our EMEA HQ at Stockley Park.

Here are some of the benefits we offer at Canon to support our employee's wellbeing:

• Annual Bonus and annual pay review
• Hybrid working - 3 days in the office and 2 days from home.
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Generous Pension Scheme (up to 12% employer contribution)
• Private Healthcare and wider medical plan
• Up to 38% Discount on Canon products
• Flexible benefits policy
• Free parking on site
• Excellent Subsidized restaurant
• Highly Subsidised Costa Coffee on site
• Multi-Faith room
• Discounted gym rates including Nuffield Health Gym also located in Stockley Park
• Partnership with Mental Health First Aid UK with a network of mental health champions
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus
• Learning & Development Opportunities

What we ask

You will:

• Develop and Implement Strategies: Create and execute demand generation strategies to drive marketing qualified leads, sales opportunities and wins.
• Manage Multi-Channel Campaigns: Oversee and optimise campaigns across various channels, including email (Eloqua), social media, content marketing, SEO, SEM, and paid advertising. Drive and manage awareness and lead generation marketing activities to optimise portfolio performance in conjunction with the channel, product marketing team and sales channels
• Collaborate with Sales Team: Work closely with the sales team to align marketing efforts with sales goals and ensure a smooth lead handoff process.
• Analyse Campaign Performance: Measure the effectiveness and ROI of campaigns using data analysis and make data-driven decisions to improve future campaigns. Measure leads, pipeline, campaign effectiveness, trends and overall ROI.
• Content Management: Develop and manage a content calendar, including blog posts, whitepapers, webinars, and case studies to support demand generation efforts.
• Utilize Marketing Automation: Use marketing automation tools to nurture leads through the sales funnel.
• Conduct Market Research: Stay informed about industry trends and identify new opportunities through market research
• Budgeting and Performance tracking: Accountable for setting the annual Demand Generation budget for CUKI, securing input from key stakeholders. Plan and track marketing expense within agreed frameworks. Ensure monthly spend is in line with the plan. Work with Finance to maintain an accurate marketing expense accrual
• Cross-functional Collaboration: Work closely with Business Operations, Finance and Service teams to ensure a cohesive approach to Demand Generation. Collaborate with wider marketing team to ensure consistent messaging and marketing activities across Canon. Be the key interface with the CEL B2B organisation to ensure alignment on approach with the EMEA strategy, including positive influence of future direction to the benefit of CUKI.
• Supplier / Partner Management: Lead and manage third party service delivery agencies to ensure a best-in-class customer experience is achieved in a compliant and maximising the commercial return from these partnerships.
• Project Planning and Management: Develop detailed project plans, including scope, timelines, and resource allocation. Monitor project progress and make adjustments as needed to ensure timely delivery. Maintain comprehensive project documentation, including plans, reports, and meeting minutes. Provide regular status reports to stakeholders and senior management.
• Team Management: Actively manage and develop team members through coaching, mentoring, training and other defined processes such as performance reviews & personal development plans

You will need

As the Demand Generation Manager, you will possess the following skills and expertise;

• Successful track record in B2B Marketing including demand generation / content/ persona development experience within the Technology sector
• Working with direct and indirect sales teams
• Working with marketing agency environments to deliver against client expectations.
• Large team & people Management
• Excellent understanding of Marketing technology and social platforms
• Knowledge of GDPR and wider Data Privacy legislation
• Strong commercial acumen and comfortable with commercial marketing.
• A track record of delivering tangible results, built on an ability to plan own and others workloads, ensuring accountability and consistently achieving deadlines
• Strong ability to analyse data and use marketing analytics tools to measure campaign performance and derive actionable insights.
• Strong cross-functional and relationship building skills, being able to collaborate with multiple stakeholders across Sales, Support Functions and Canon Europe

Further Information

Salary - £67,000 - £74,000 plus a 10% annual bonus

Location - 4 Roundwood Ave, Stockley Park, UB11 1AF

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Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.