Demand Generation Manager

What you'll be doing:

This is a newly created role and you will be reporting into the Aftersales Programme Manager. As a Demand Generation Manager, you will drive strategies to increase customer retention, recover lapsed customers and maximise profitability through all service, parts and accessories channels. This role carries a focus on improving fleet aftersales performance and strengthening accessories marketing, ensuring both areas contribute meaningfully to commercial growth.

You will lead a broad an commercially focus portfolio of activity, including:

Fleet Aftersales

• Enhancing fleet aftersales performance by developing targeted programmes, pricing strategies and communication plans tailored to fleet operators and high-mileage customers.
• Improving the fleet servicing proposition, ensuring competitive positioning, ease of access, and strong value perception for fleet customers.
• Working closely with fleet teams, operations, and retailers to strengthen aftersales retention within fleet contracts and maximise workshop utilisation.

Accessories Marketing

• Leading the development and promotion of accessories marketing strategies to drive incremental revenue.
• Coordinating national and retailer level accessories campaigns, ensuring message consistency and commercial alignment.
• Using customer and vehicle data to identify accessories demand opportunities throughout the ownership lifecycle.

Skills & experience you can bring to the role:

• Broad experience in sales and/or aftersales functions.
• Experience managing agencies and working to KPIs and SLAs.
• Experience of product management, campaign development and digital integration.
• Analytical skills and ability using data to identify opportunities for growth and margin.
• Excellent project management skills to successfully deliver strategies and campaigns.
• Strong communication skills, both written and verbal.
• Exceptional influencing skills across a wide audience including senior management.
• Ability to prioritise workload and balance short term actions with strategic projects.
• A high degree of commercial awareness.

What can we offer you?
Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private medical insurance, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.

One Aftersales
As the largest function within Volkswagen Group UK, One Aftersales is driving the future of customer experience across five leading brands: Volkswagen, SEAT, Škoda, CUPRA, and Volkswagen Commercial Vehicles. In partnership with over 500 Retailer Partners, we combine smart processes, cutting-edge technology, and data-driven insights to deliver exceptional aftersales solutions. This is a fast-paced, collaborative environment where you'll work across all areas of the business, contributing to projects that shape the automotive industry. We value initiative and ambition-and we reward it with real opportunities for growth, development, and career progression.

It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.

There's never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we're actively looking for people with new skills, knowledge, and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.

To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage the application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.