Demand Generation Manager

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About the role

We're looking for our founding Demand Generation Manager to join our mission-driven team. You'll be responsible for driving our inbound engine and managing a variety of activities to attract leads and achieve pipeline targets. You'll be a key partner to our founder, sales, and customer success teams, responsible for building strong relationships rooted in trust, collaboration, and accountability.

About Foodsteps

Foodsteps is on a mission to empower the food industry to accelerate its journey to net zero. Founded in 2019, Foodsteps was acquired by Registrar Corp in 2024. Our specialised food sustainability platform and in-house experts provide instant access to industry-leading data and insights that food services companies and food manufacturers can trust to accurately measure, reduce and report their environmental impact. With Foodsteps, food businesses reduce the costs and risks of their net zero transition, and improve sales as a result.

Our product

Food systems account for nearly a third of global greenhouse gas emissions and are the leading driver of biodiversity loss. In order to avoid the catastrophic consequences from both the climate and ecological crises, we must bring positive change to our food systems-fast.

Foodsteps' specialised food sustainability platform enables food businesses to accurately measure, reduce and report their environmental impact. With Foodsteps: businesses can automatically calculate Product Footprints in order to understand the carbon, land and water impact of their menus and products; easily generate Scope 3 Assessments of their food and beverage supply chain; and produce detailed Life Cycle Assessments in order to to get a holistic and granular view of a product's environmental impact. Last but not least, they can leverage our Carbon Labels and FoodStories in order to confidently educate customers and make credible sustainability claims.

In addition to platform subscriptions, we offer a wide range of professional services to clients to assess their food and beverage environmental impact and work alongside them to reduce this.

Specific responsibilities will include:

• Strategy: You'll partner with the Sales team to set quarterly targets and then build data-driven multi-channel plans to achieve these targets
• Execution: You'll build and nurture strong relationships with internal and external stakeholders to effectively execute various lead-generating activities, such as:
  • End-to-end management of events (owned, external and webinars)
  • Managing PPC campaigns (LinkedIn Ads, Google Ads) & experimenting with digital campaign sponsorships
  • Developing targeted email campaigns (including our newsletter)
  • Building high-performing landing pages
• Operations & Reporting: You'll be responsible for marketing operations and will have ownership of our marketing automation tools to manage email lists, ensure workflows are correctly set up, and measure campaign activity. You'll be expected to identify insights from the data to improve what's working and learn from what's not. You'll also be responsible for setting and tracking budgets.

Required experience and skills:

• 3-5 years experience working in B2B digital marketing in a startup environment
• Clear written and verbal communication are essential, in addition to meticulous project management
• Proficiency of Hubspot, LinkedIn Ads and Google Analytics
• Growth mindset, positive attitude and curiosity!
• Passion for Climate-tech and the potential it brings

Salary, Location and Benefits

• Ideally London-based, 2-3 days in the office per week
• Full range of benefits that Foodsteps offers a full range of benefits including 27 paid holiday days, flexible working, volunteering days, and climate perks travel days.
• Welcoming office in Whitechapel, London with lots of snacks and a variety of working spaces.