Demand Generation Manager

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Demand Generation Manager

Department: Marketing

Employment Type: Full Time

Location: London

Reporting To: Kristin Tyndall

Compensation: GBP 65,000 - GBP 75,000 / year

Description

Hey I'm Kristin, the Head of Marketing at Pinpoint. We're a fully remote, UK-based, bootstrapped, HR-tech startup growing rapidly - we've been doubling our revenue each year (on 100% inbound leads!).

I'm looking for a Demand Generation Manager to partner closely with me as we head into our next phase of growth. We're shifting from bottom-of-funnel campaigns targeted at high-intent audiences to focusing on brand awareness, building an audience, and nurturing prospects until they're ready to buy. We're looking for an experienced, strategic individual contributor to help us protect our existing channels, while also making the pivot to building our brand.

About the Role:

Demand generation strategy

• Create and implement a strategy for demand generation/demand creation across paid and organic channels, primarily LinkedIn
• Build an audience who knows, likes, and trusts us
• Get in front of our target audience in the places where they hang out, and get their attention
• We operate in an extremely crowded industry, so a huge part of the job is getting creative to help us stand out-we cannot run the same ads that everyone else runs

Campaign management

• Own all campaigns end to end-from planning, to working in platforms (primarily LinkedIn), to analyzing results
• Distribute and re-mix thought leadership content (podcast, video, blog posts, etc.) across channels
• Optimize historical campaigns and PPC bids across channels to improve efficiency
• Report on results, and improve performance, efficiency, and ROI over time

Collaboration

• Collaborate with our product marketer and design agency to launch creative ideas for campaigns and run messaging experiments
• Collaborate with Sales on highly targeted campaigns

About You:

• You have 5+ years of experience in B2B SaaS digital marketing / demand generation as part of a small team
• You have extensive experience across paid & organic channels including LinkedIn ads
• You're a creative, out-of-the box thinker than can generate (and implement) innovative ideas
• You can strategically plan as well as execute
• You're up for getting into the weeds - e.g. writing copy, updating our list of negative keywords, or sending feedback to a freelancer about our next video ad
• You write like you talk
• You understand the difference between creating demand vs capturing demand-and know how to do both
• You can pull, analyze, and act on data from marketing platforms and Hubspot-you're the kind of person who checks your dashboard first thing each morning
• You're excited to be a high level individual contributor and manage campaigns end to end
• You're detail-oriented, have high standards, and strong opinions about the right way to do things
• You want to work at a high-growth, bootstrapped, scale-up and know what that entails-building things from scratch, if something needs doing being the one to do it, and ruthlessly prioritising

What We Offer:

We're committed to being an exceptional workplace and company for whom you are proud to work. To that end, we offer some great benefits, including:

• Gold-plated healthcare: Enjoy the best medical, dental, and optical coverage money can buy. We've got you and your family covered for all eventualities
• Unlimited holidays: Everyone needs a healthy, happy, and productive life without restrictive holiday limits
• Flexible, remote working: We want you to work when and where you're most productive, whether you're an early bird or a night owl
• Meaningful equity: You'll contribute to the team's success and deserve to share in it. To that end, everyone on our team gets a meaningful equity allocation
• Generous paid parental leave: To help support new parents in the workplace, we offer generous paid leave
• Professional development: Annual funds are made available to support both your personal and professional development
• Top-of-the-line equipment: We'll set you up with the right tools to do your best work-starting with a MacBook Pro, 4K monitors, and the right software to get the job done
• A team that cares: You'll be joining a team of intelligent, capable, and helpful people that want you to win, our clients to be wowed, and our business to grow