DCH/PIM Product Owner & Engagement Lead

Job Title

DCH/PIM Product Owner & Engagement Lead

About US:

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

About the Team: (TE)

Diageo is the world's leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker, and many other dedicated people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit. We are a spirited company born of an incredible entrepreneurial legacy. The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray®, Baileys® and many more brands led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong. Our purpose, celebrating life, every day, everywhere means that our brands are part of celebrations big and small. We believe that living our purpose in full is to make the most of life - to be the best you can be at work, at home, with friends, in the community, and for the community.

In years' experience is to provide world-class consumer experiences that drive brand & business growth - whilst doing so in the most efficient and sustainable way. We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these kinds of outcomes in repeatable way - consistent technology, capabilities and operating models across marketing disciplines. We strive to create global tools to support markets and brands to deliver their shape of A&P in a productive manner.

One of those 5 engines is called Connected Content, whose focus is on enabling our brands to deliver effective, personalized and locally-relevant content with greater efficiency through the application of AI-based technologies. We oversee a few products within the engine including: the Virtual Content Studio (focused on AI-based content production and adaptation), Diageo's Content Repositories (PIM: Product Information Mgmt, DAM: Digital Asset Mgmt & MAM: Media Asset Mgmt), and Project ROME (in development as an end-to-end content workflow system). This role will focus on expansion of the Virtual Content Studio by working with agencies, brands and market teams to establish the right operating model that allows us to infuse AI content production. The role will be holistic from the ongoing strategic evolution of the capability to helping drive change management to working with teams to help drive greater adoption of the product to hit our goals of still delivering effective content but with greater efficiency.

Global span

• Helping manage 3rd party operating model team

• Large matrix team leadership

• Liaising with senior brand stakeholders across the business

• Working cross-functionally with leaders in other departments (e.g., Procurement, Brand Marketing, Legal)

• Serve as the point of accountability for the full Content repository products. This includes accountability for the product lifecycle, driving the strategy, execution, & continuous optimization of Diageo's PIM, DAM & MAM systems to maximize business value, product content compliance & end-user adoption.

• Lead cross-functional, blended business-tech teams with agile ways of working, ensuring seamless collaboration & alignment with organizational objectives & stakeholder needs

• Own the vision, roadmap, & delivery of the Content repositories, fostering innovation & sustaining long-term value through strategic leadership & operational excellence

• Working with the Head of Content, define & communicate the product vision, strategy, & roadmap for the PIM, DAM & MAM (Repositories), ensuring alignment with business goals & user needs across all levels of the organization

• Work with markets, regional hubs, and global/local brand teams to drive adoption and compliant usage of the Content Repositories. Develop, monitor and evolve roadmaps with regions and brands to drive increased adoption of the Repositories and troubleshoot any blockers to usage

• Work with agency partners & tech vendors to bring the capability to life through trainings, ongoing communication and feedback sessions

• Help manage a centralized operations team, bringing to life a new operating model that can handle content usage, approval and creation across global brands. Help develop and refine the ways of working with global, regional and local brand teams

• Foster a 'content community', bringing together relevant stakeholders to share best practices, driving ongoing engagement and usage of the tools, and identifying use cases to feed into the product roadmap.

• Deliver functional management of the product itself to deliver on evolving business needs, including:

• Manage & prioritize the product backlog, balancing stakeholder inputs, business value, & technical feasibility in partnership with the tech leads to deliver impactful features

• Enable decisions around trade-offs & priorities, ensuring timely delivery of milestones while maintaining a focus on business outcomes

• Collaborate closely with technical leads, solution architects, & marketingexperts to ensure the product integrates seamlessly into the MarTech ecosystem & adheres to enterprise standards

• Foster a culture of innovation & adaptability within the product team, empowering members to deliver high-quality solutions & respond to evolvingbusiness requirements

• Monitor & report on KPIs (working with Procurement), product performance, & business impact, driving continuous improvement through actionable insights & data-driven decisions. Deliver on productivity goals ($20M+) while still delivering best-in-class and effective content through the adoption of AI-enabled tools

• Engage with senior leadership & key stakeholders to provide regular updates, align on strategic goals, & advocate for product needs & priorities to deliver on our Conscious Create goals

• Bachelor's or Master's degree

• 8+ years' experience in content technology management, ideally specifically with PIM or DAM solutions.

• Strong strategic thinking & program management experience

• Proven track record of successfully leading cross-functional teams and delivering key initiatives and business outcomes

• Strong communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels across the organization

• Excellent analytical and problem-solving skills, with the ability to identify and address bottlenecks, process inefficiencies and improvement areas

• Results-oriented mindset, with a passion for driving continuous improvement and operational excellence within the allocated budget

• Ability to drive change management, particularly in deploying digital tools & processes in diverse market environments

• Ability to navigate cultural nuances & align global strategies with local market needs

Success is seen as:

• Product adoption & usage rates

• High Content Publications Rates (in & out of platform)

• High accuracy in Content execution based on source of truth

• Achievement of business objectives by bringing to life the capability and ensuring the product meets business needs

• On-time delivery of key milestones

• Measurable improvements in product application and useability

• Team performance and retention

• Reduction in operational inefficiencies

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement: (TE)

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

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