Data Partnerships Director

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Role Summary

The dentsu Media Practice delivers the right blend of services to Local & International clients to build their brands and drive business performance. We do this by bringing together media applications and services to create world class end to end solutions that grow their business

The primary responsibility of the Data Partnerships Director is to establish the programme with data, media and technology partners and work alongside the Global Data and Technology team to build audience solutions that integrate with our Technology platform outside the US, with an eye toward consistency across all markets.

These audience solutions are currently being developed and deployed under dentsu's have an umbrella name which is 'Merkury' brand, that will generatinge scaled value for clients, and to dentsu, through growth opportunities, brand insights, media activation and measurement solutions.

Key areas of responsibility are:

1)Partner Vision - Working alongside the Global Data, Audiences and Technology Lead you will define the vision for the use of data to understand audiences including the narrative, capability, and product solution that we look to our partners for support.

2)Client Solutions - Working closely with internal teams in market to ensure our product solution is relevant for them. This includes customised data partnerships where relevant, revenue streams, operations models and compliant with relevant privacy law.

3)Product development requirements - Working alongside our media trading team at Amplifi, understanding the requirements for end-to-end media activation, and briefing the Product development teams.

Job Description:

Key Accountabilities

Product leadership

• Be the architect of the Global Audience capability, commercial and operational models
• Identify new market opportunities, including partnership and organic growth options to ensure our audience offering is agile, innovative and continuously relevant in the shifting media landscape
• Be a thought leader on all Industry changes and technological, legal and commercial head-winds relating to dentsu's application of data such as for media planning, targeting, and measurement (e.g., 3rd party cookie redaction, changes to privacy laws etc)
• Create feedback loops with local markets, including: promoting the development of case studies and white papers, ensuring our solution is best in class, and anticipating future client/market needs

Product delivery

• Work with global and local finance and commercial teams to develop commercial models, KPI's and forecasts that deliver value to all parties. Ensure future product investment cases are financially sound
• Work with legal, security and privacy teams to ensure ongoing compliance of all current and future Identity related capabilities and underlying Dentsu technologies
• Support commercial organisation in pitch responses as required, acting as subject matter expert on all things related to data and audiences

Product development

• Play the role of Product owner in an agile team environment defining the needs of the local market roadmap
• Ensure market feedback is collated, communicated and prioritised within the broader product backlog and market engagement and confidence is maintained
• Support the Delivery Manager and development team(s) to plan, prioritise, implement, and report on activities undertaken during the product delivery lifecycle
• Evaluate the quality of the work generated by the development team(s) to ensure accurate delivery of features that are fit for purpose in local markets

Professional Skills

Essential Skills

• Experience sourcing data for purposes of identity resolution, insights, planning, targeting and measurement use cases native to media planning and execution
• A digital native with experience of data, identity, audience solutions with a strong understanding of the industry challenges related to the application of data to marketing
• Exposure to ad delivery systems, data management systems and/or media billing systems. Strong understanding of Identity tracking and matching methods (1st & 3rd party cookies, PII, hashing etc)
• Strong analytical skills and fundamental understanding of data and how it can be used to deliver client value in the media and marketing landscapes
• Excellent written and verbal communication skills, with the ability tailor the language and depth of communication based on situation and stakeholder knowledge
• Strong commercial acumen with the ability to understand and forecast revenue, costs and build out media commercial models with high attention to detail.
• Ability to build and maintain trusted relationships, interact and influence with a range of senior stakeholders internally and externally.
• Excellent project management skills (capable of running large-scale programs) and the ability to multi-task, focusing on delivering the current roadmap while scoping future iterations.
• Experience in a media or holding company highly desired.

Key Attributes

• A natural influencer, able to communicate effectively at all levels of the company and with the ability to flex communication style and approach depending on the audience and outcomes required
• Very good listener who prioritises customer needs above all else
• Ambitious self-starter, able to spot ideas and inspiration
• Delivery focused, ensuring planning and strategy does not come at the expense of product delivery
• Practical and analytical, relying on data rather than gut
• Comfortable with ambiguity, with the ability to embrace changes quickly
• Diplomatic, able to develop strong relationships with key network stakeholders at all levels within the business and externally
• Capable of picking up projects and running with them
• A technical expert and a leader, understands and operates using the Dentsu 8 Ways

Location:
London

Brand:
Global Functions

Time Type:
Full time

Contract Type:
Permanent]]>