Data Governance Lead

BRAND: Publicis Media
Job Function: Data Sciences
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

Company Description

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential.

A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global solutions deliver client value anddrive growth in a platform-poweredworld. It is present in over 100 countries with over 23,000 employees worldwide.

Overview

Global Data Governance Lead

Client: Samsung
Department: Global Operations

About the Role

The Global Operations practice at Publicis Media is a global network of specialists focused on ad technology implementation, data accuracy, governance, analytics, and reporting. Our teams play a critical role in enabling advanced media solutions for some of the world's leading brands.

We are looking for an experienced Global Data Governance Lead to oversee data governance across global campaign activity for Samsung.

This role will ensure the highest standards of data quality, taxonomy governance, and campaign data integrity, enabling teams across markets to generate meaningful insights and drive better performance for our client.

You will work closely with global Ad Tech, Investment, Operations, and Data & Analytics teams to improve data processes, maintain governance standards, and drive adoption of scalable reporting frameworks.

Responsibilities

Data Governance & Compliance

• Lead global data governance standards to ensure consistent campaign taxonomy and naming conventions.
• Ensure compliance with data governance frameworks across all local and central teams.
• Maintain global data dictionaries and master data structures across platforms.

Data Quality & Integrity

• Monitor campaign data quality across planning tools, ad servers, and activation platforms.
• Ensure accurate campaign tagging and taxonomy implementation across markets.
• Identify opportunities to improve taxonomy structures and usability.

Data Strategy

• Develop the strategic framework for connecting data across platforms including media, production, CRM, CDP and third-party tools.
• Enable full-funnel reporting and optimisation through improved data connectivity.

Reporting & Insights Enablement

• Support local and global teams in leveraging reporting dashboards and planning tools effectively.
• Work with dashboard development teams to improve reporting views and functionality.
• Ensure data structures enable meaningful insights and strategic decision-making.

Governance Operations

• Act as the central point of contact for data governance queries and escalations.
• Provide training and knowledge transfer across global teams.
• Oversee Data Governance Associates managing platform data dictionaries.
• Support the evolution of the client measurement framework.

Qualifications

Essential

• Experience in media, advertising, or digital marketing operations
• Strong understanding of paid media ecosystems including strategy, activation, ad tech and analytics
• Proven experience implementing data governance frameworks
• Strong process and project management skills
• Excellent stakeholder management and communication skills

Technical Experience

• Advanced Microsoft Excel
• Experience with data visualisation tools
• Familiarity with ad servers and DSP platforms
• Experience with project management tools such as Jira is beneficial

Personal Attributes

• Highly detail-oriented with strong analytical thinking
• Able to manage multiple stakeholders and priorities
• Confident communicator who can simplify complex technical concepts
• Collaborative team player with strong relationship-building skills

Success in This Role

• Strong relationships with global media teams and operations stakeholders
• Consistent adherence to global data standards
• High data quality assurance scores
• Positive feedback from client and internal teams
• Successful adoption of reporting frameworks and governance processes

Additional information

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media , we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.