Data and Insights Manager

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Do you have an extensive background in consumer and market research, and do you want to leverage your expertise to drive the growth of leading global brands? If so, we are looking for you!
As a CMI Manager at FrieslandCampina, you will be part of one of the largest international dairy organizations in the world and become part of the Business Group Europe. This Business group focuses on selling iconic brands in milk, yogurt, cheese, and dairy drinks to consumers across the European market (UK, NL, BE, HU, RO, and GR).
In this role you will focus on the UK business and brands. You will get the opportunity to contribute to our inspiring and market-leading brand portfolio including Yazoo - the biggest flavoured milk drink in the UK, Chocomel & Barista coffee.
Day to day you will collaborate closely with Brand, Channel, and Marketing Director in the UK team. You will help drive consumer-centric strategies and strengthen our brands in the daily lives of consumers. As part of the European Insights & Analytics team, you will work with specialists to deliver optimal and integrated advice to grow our business. Additionally, you will be the key point of contact for and actively collaborate with a range of external agencies. You will work from our office in London UK.

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Data and Insights Manager
Apply now

What we ask

To excel in this dynamic and versatile role, you should bring the following:
• A passion for consumers, brands, and data-driven decision-making.
• Over 10 years of experience in a commercial environment as an insight manager or analyst, ideally with experience on both the agency and client sides.
• Strong proficiency in working with continuous data sources like Nielsen, Gfk and brand tracking, as well as (digital) ad hoc research, both qualitative and quantitative. You are adept in various exploratory and validating research methods, knowledgeable about traditional methods, and innovative digital techniques.
• Good people and stakeholder management skills, and strong influencing skills
• A curious, energetic, and entrepreneurial personality who sees the big picture, contributes to vision-building, and enjoys rolling up your sleeves to execute diverse projects.

What we offer

We offer a stimulating position within a professional and learning organization. As a CMI Manager, you will act as a business partner for our UK OpCo team. You will play a crucial role in shaping the strategy of our brands by delivering strong and integrated insights. Representing the voice of the consumer and customer, you will influence strategic and tactical decisions, ensuring they are based on sound evidence from consumer, customer, or shopper data. You will be part of the ambitious BG Europe Insights & Analytics team, a group of specialists from various disciplines, all committed to strengthening and growing our brands and business.

Your salary will reflect the role's responsibilities, your experience, and your training. FrieslandCampina rewards not just with financial compensation but also values your continuous growth. This development benefits both our products and your career. Therefore, we invest in relevant courses and training within your field. On the job, you will experience a strong emphasis on knowledge exchange between colleagues, which is ultimately the best way to learn.

Vacancy description

As a CMI Manager, you will be the business partner for the Europe team and Marketing Directors, with a focus on the UK market. You proactively gather data and insights from various sources, connect the dots, and create comprehensive 360-degree insight documents.
You will inspire and drive the organization to apply this knowledge in strategy, brand building and innovation.
You will lead the optimization and implementation of ad hoc research methods, including tracking, trends, communication, and U&As. As the go-to person for Insights queries and projects, you will lead and coordinate all aspects of research projects, from liaising with agencies to analysis and presentations. You will actively work together with our Center of Excellence
You will organize and/or facilitate presentations and strategic workshops for our business partners, ensuring all available knowledge, insights, and consumer needs are acknowledged and applied.
You will contribute to the (digital) development and impact of the Insights & Analytics team

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Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

At FrieslandCampina, we work together to produce healthy and sustainable food for people every day. Our consumers are central to what we do, not only as consumers but also as colleagues. We aim to reflect the diversity of our consumers in our personnel policy. The world is changing rapidly and becoming more complex. We are one of the largest dairy companies in the world, and our unique structure means our farmers are both suppliers and owners of the company. We excel at adding value to our milk, both commercially and in terms of nutritional value. We create an environment focused on equality, inclusion, and respect. Everyone is unique but equally important, regardless of our differences. We believe our differences make the difference and that an inclusive work environment leads to greater acceptance and growth. FrieslandCampina stands for equality and advocates for an inclusive and safe work environment for everyone, enabling them to bring out their best. We operate in highly competitive markets and must continue to innovate and take risks to remain relevant. Both we and our farmers believe in fair business practices with a long-term focus. For us, sustainability naturally follows from this approach.