Data Analyst, Viewer Experience Insights
Data Analyst, Experience Insights
ITV Insights Group
Permanent
Office location: ITV White City/Media City Manchester/Leeds (Role needs to be based from one of these office locations with hybrid working that includes office presence on a weekly basis)
Hiring range: £40,000 - £50,000 per annum
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.
Your impact sends ripples.
ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our digital transformation strategy. The business faces many challenges ahead to achieve this vision: What content should we commission? Which audiences are the most commercially attractive for us? What should our marketing strategy be? How do we optimise our product to improve view through rates? How do we use VOD (Video on Demand) to offset declines to Linear? Whatever the issue, the ITV Insights Group is here to lead the business to its most successful future by putting insight, powered by research and data, at the heart of every key decision.
We are seeking Data Analysts to join the ITV Insight Group's analytics function. Embedded across domain-aligned insights teams within the department, our analysts play a crucial role in shaping the business's understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape.
As part of a cross-functional team you will partner with business leaders and key stakeholders to understand their challenges and identify and answer the "big questions". You will work closely with Insight Managers, Data Scientists and Data Engineers to innovate, inform and impact decision-making. You will sharpen your technical skills to create outcome-focused insight for your domain while thinking critically and collaboratively to build relationships and create recommendations that balance the requirements of your clients with ITV's wider strategic objectives.
As a Data Analyst, you are responsible for delivering analytical requirements for your business area, working with a cross-functional team and the wider department. Depending on the business area, this could involve:
- Analysing audience journeys and providing insight on our viewers to drive business value.
- Provision of accurate and insightful analysis on how our viewers engage and consume the nation's best-loved and most-watched content, across broadcast, VOD or SVOD (Subscription Video on Demand).
- Communicating analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful manner.
- Promoting and embedding data experimentation and innovation across ITV business domains to drive business outcomes and value.
- Embedding new methodologies, processes and ways of working across business domains.
- Building analytical solutions, such as: attribution methodologies across marketing campaigns, content release strategies or viewer segmentations.
- Proof of concept analysis to support the implementation of new metrics or segmentation methodologies that ladder up to our KPIs.
- As part of a cross-functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self-service analytics.
- Evaluating performance of content, release strategies and marketing and product experiments. Making recommendations for future tests and next steps.
- Collaborating with subject matter experts in a range of disciplines, including Insight Managers, Data Scientists, Analysts and business stakeholders to drive projects forward.
Join ITV Insights Group, Impact Millions
Skills you'll need (minimum criteria)
- Data analytics experience
- Ability to create insightful analysis and dashboards
- Comfortable visualising and presenting analysis across a range of formats (reports, PowerPoint, dashboards, e-mail)
- Experience using SQL to analyse large datasets on Data lakes or EDWs
- Understanding of analytical techniques and statistical concepts
Other things we're looking for
- Experience working with digital analytics tools such as Google Analytics (GA4)
- Experience working with cloud-based platforms such as GCP (BigQuery), AWS (Redshift) and Databricks preferable
- Knowledge of A/B testing principles
- Experience working with data visualisation tools such as Tableau or Looker Studio
- Strong communication skills, with the ability to tell stories with data
- Keen problem solver who can demonstrate critical thinking, coupled with strong communication skills
- Ability to work in a collaborative and cross-functional environment
- Excellent attention to detail and proactive in preventing errors
- A passion for TV programmes and an interest in the wider media landscape
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
Learn more about applying with a disability.
* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including:
- Flexible working with a range of options
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life