Responsibilities:
- Maintain clean, accurate, and consistent data across all systems.
- Perform data segmentation and analysis to support marketing campaigns and business objectives.
- Prepare reports and visualizations that summarize key findings and provide actionable insights.
- Conduct market research and analyze data to identify trends, insights, and areas for improvement.
- Collaborate with business stakeholders to define data requirements and deliver insights that align with organizational goals.
- Communicate data-driven insights clearly to both technical and non-technical teams.
- Monitor and troubleshoot data quality issues, supporting investigations as needed.
- Provide ad-hoc analyses to support key business initiatives.
- Continuously seek ways to enhance and automate data processes for greater efficiency.
- Ensure timely delivery of reports and insights in line with business SLAs and deadlines.
- Document analysis processes, create data dictionaries, and maintain relevant technical documentation.
This is a hybrid role. With 2/3 days per week out of our central London office.
Qualifications
Requirements:
- Experience in data analysis, reporting, and visualization, preferably in a marketing or business context.
- Proficiency in data analysis tools such as SQL and Microsoft Excel.
- Experience with data visualization platforms like Tableau, Power BI, or similar tools.
- Moderate to advanced knowledge of Salesforce and its Objects, including proficiency in SOQL.
- Strong interpersonal skills with the ability to communicate complex data insights to non-technical audiences.
- Excellent attention to detail and ability to identify patterns and insights in large datasets.
- Comfortable collaborating across teams and working within tight deadlines.
Desirable:
- Familiarity with marketing automation tools such as Eloqua, Pardot, or similar platforms.
- Experience with ETL processes and data migration.
- Understanding of Google Analytics, Adobe Analytics, or other web analytics platforms.
- Knowledge of marketing performance metrics and reporting best practices.
- Experience with data governance or compliance frameworks.
- Bachelor's degree in a relevant field such as business, data science, or statistics.
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