Customer Strategy Director

Job Description:

About us

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we have put people at the heart of our approach to digital business transformation.As the only integrated experience consultancy in the world with a heritage in data science and performance, Merkle delivers holistic, experiences that support growth, engagement, and loyalty.

Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

We're now hiring for a Customer strategy Director to join our strategy & Transformation team.

The role

We are looking for an experienced customer strategy director to join our growing team of digital marketing consultants. You will be part of a diverse team dedicated to providing insight, analysis and strategic vision as well as activation planning. You will help businesses develop strategies for growth with a particular focus on customer engagement and loyalty strategies.

You will be expected to manage meetings and present your thoughts, recommendations and reasoning internally and at board level for clients. If you're someone who likes innovation, we need an energetic self-starter who can quickly build relationships, who can get to the core of the clients' challenges and deliver insightful, data-led marketing strategies focused on business goals, activated through integrated campaign planning.

Dentsu have great relationships with our client base which is founded in the trust of providing deep expertise. The environment is fast-paced and challenging, but also a lot of fun. You will be working in a vibrant team of like-minded professionals with a variety of skills and specialisms and will need to balance client demands with development of propositions and being a key member of the team in responding to new business opportunities.

What we are looking for in you

• Strong and relevant track record in an agency, consultancy or a client side background essential

• Can do attitude and ability to work effectively in a matrix organisation structure with significant emphasis on collaboration, influence and persuasion, rather than relying entirely on command and control

• Proven experience in presenting complex strategies, translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans

• Experience of using data to quantify and prioritise opportunities to drive growth

• Strong experience of evaluating and optimising marketing effectiveness

• Experience defining and understanding customer audiences based on behaviours, value, needs or socio demo criteria

• Ability to translate a great audience insight into a compelling customer experience and creative brief

• Strong experience in building customer loyalty and designing personalised customer journeys across the lifecycle

• Holistic understanding of how people interact across platforms and the cross-channel journey they make

• Ability to build relationships with key stakeholders as a trusted advisor

• Strong presentation skills and an ability to bring out the "so what"

• Experience managing and developing a team of more junior consultants

• Desirable skills : Spanish, French speaking

What we'll give to you

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
• You'll have a hybrid working schedule, with flexible start/end hours

Dentsu does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter

Location:
London

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent]]>